Sharebird
Sign Up / Sign In

What are some tips for finding new ways to talk about the same problems? Or: How do you better differentiate your story when others in the space are talking about the same things?

Answer
3 Answers
Storytelling
  1. Aurelia Solomon
    Aurelia Solomon

    Salesforce Senior Director, Product Marketing • 8mo

    This is a great question and it's really hard to do. First, I would always remain true to your brand voice. If everyone is using the same word, you may need to use it in various pieces of content for SEO, but it doesn't have to be the word that you use to define how your business solves the problem. I think what starts to differentiate your story from others is explaining how to solve the problem. And be specific - starting from high-level down into use cases and specific features. This will hel ...Read More

    2,633 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Aurelia and Lianne both point in the right direction. The thing I would add is what I have found after managing messaging for products at Microsoft, Tableau, and Salesforce where competitive noise was constant and the problem space felt terminally crowded. The unlock is usually finding the tension that nobody in your space is willing to name publicly. Your competitors talk around the same problems because nobody wants to say the uncomfortable thing out loud. If everyone is saying "data-driven de ...Read More

    178 Views
  3. Lianne Stewart
    Lianne Stewart

    The Narrative Office Owner | Formerly Meta • 7mo

    Instead of talking about the same problems, try to say the thing that everyone else is avoiding. When you say what others aren't, you get noticed. Now, this does mean pushing your (or your team's) comfort level, but you can stand out more by being honest. And the more you do this, the easier it becomes (and the more your clients look to you for the answers). It's also a great way to avoid the dreaded marketing jargon because you're speaking from the heart. If that's not an option, have your cust ...Read More

    200 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Jon Rooney

Box Vice President Product Marketing, Jon Rooney on Storytelling

October 22 @ 10:00AM PT

Register
Gray Hardell

Iterable Head of Product Marketing, Gray Hardell on Storytelling

June 10 @ 10:00AM PT

View Answers
JJ Xia

Arcade Head of Product Marketing, JJ Xia on Storytelling

November 19, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors