Madelyn Newman

Madelyn Newman

Director of Product and Customer Marketing, CallRail

Content

Madelyn Newman
Director of Product and Customer Marketing
Biggest hurdle I would say is having everyone aligned around the same timeline and goals. If only marketing is onboard with your predefined launch date and success metrics, with either product or sales lagging behind, your launch will not go as intended. Getting everyone in the same room early an...more
Madelyn Newman
Director of Product and Customer Marketing
Public speaking. Similar to Marcus' point above, storytelling is crucial to getting buy-in from other stakeholders. Being able to tell those stories in a meaningful way to a room full of influence is a powerful skill anyone in your organization should want to master. You need to be able to tel...more
Madelyn Newman
Director of Product and Customer Marketing
Respondent.io is great tool for this - you can target specific job titles in any number of industries and weed out interviewees based on a survey. We typically ask things like company size, job function, whether or not they're already using our software, etc. We just redid all of our personas and...more
Madelyn Newman
Director of Product and Customer Marketing
I've built our CI program from scratch here at CallRail, and there's definitely been some things I've learned along the way over the last two years: * Like Derek said, make sure the documents are hosted somewhere everyone can easily access. And as a follow-up to that, let EVERYONE know when ...more
Madelyn Newman
Director of Product and Customer Marketing
We work with our Product Team in three key ways: 1. Competitive intel. PMM's own all competitive research and documentation, and we make sure the rest of the Product Team - dev's and especially PM's - are in the know whenever a competitor has changed their messaging or released a ne...more
Credentials & Highlights
Director of Product and Customer Marketing at CallRail
Lives In Atlanta, Georgia