Madelyn Newman

Director of Product and Customer Marketing, CallRail

Content

How does your product marketing team usually work with your product team?

Madelyn Newman

CallRail Director of Product and Customer Marketing • 8y

We work with our Product Team in three key ways: Competitive intel. PMM's own all competitive research and documentation, and we make sure the rest of the Product Team -...

1685 Views

How do you start a competitive analysis program from scratch and scaling it out or even work with a current or past competitive program that you liked?

Madelyn Newman

CallRail Director of Product and Customer Marketing • 7y

I've built our CI program from scratch here at CallRail, and there's definitely been some things I've learned along the way over the last two years: Like Derek said, mak...

965 Views

How have you historically sourced people to interview while developing personas?

Madelyn Newman

CallRail Director of Product and Customer Marketing • 7y

Respondent.io is great tool for this - you can target specific job titles in any number of industries and weed out interviewees based on a survey. We typically ask things...

840 Views

What are the most important product marketing skills or perspectives that others inside an organization could benefit from that would improve their day to day? Running a "Think Like a Product Marketer" course next month and would love to hear others' thoughts!

Madelyn Newman

CallRail Director of Product and Customer Marketing • 7y

Public speaking. Similar to Marcus' point above, storytelling is crucial to getting buy-in from other stakeholders. Being able to tell those stories in a meaningful way t...

687 Views

What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?

Madelyn Newman

CallRail Director of Product and Customer Marketing • 7y

Biggest hurdle I would say is having everyone aligned around the same timeline and goals. If only marketing is onboard with your predefined launch date and success metric...

494 Views