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Especially if you don't have any customers that fit the bill my current plan is to assemble a list of possible titles and have my virtual assistant company prospect for and find contact details for them then probably send out a survey to validate if they're the right people to talk to and reach out individually to the ones that fit the bill.
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Vanessa Thompson
Senior Director, Product Marketing at Twilio December 2
Based on your question detail, it sounds like you are targeting some specific persona details. If you have the time and capacity to take the approach you described, then it's a good way to do it. The
Jennifer Kuvlesky
Director of Product Marketing at Snow Software November 16
I think your plan is a good way of moving forward. If money is no object, you could obtain a panel, and do a survey, and then contact those who seem to fit the profile for a deeper interview.  I've u
Daniel Palay
Head Of Product Marketing at 3Gtms March 30
First things first, I believe that a representative sampling of non-customers can actually be a better source of information than current customers, so you're in a good position there. However, I woul
Sherrie Nguyen (she/her)
Director of Product Marketing at Indeed July 28
This is a great approach. It's best if you get as specific as possible to identify prospects (ie. country, company size, verticle/industry, job title) and get clear on where you want to focus.  I shar
Hila Segal
VP Product & Customer Marketing at Observe.AI | Formerly Clari, Vendavo, AmdocsMay 31
If you're going after a whole new market, consider using services like G2G where you can provide the desired profile including industry, companies, titles, and areas of expertise. Then you'll get sche
Greg Hollander
VP of GTM & Strategy at Novi December 20
  If you’re looking for specific titles, I think the approach you laid out makes sense. The screener survey is super important for making sure you’re find representative folks to talk to (based on you
Madison Leonard 🕶
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks AnimationJanuary 18
This all depends on your company stage and customer size.  In the early stages (less than 50 customers), I would honestly try to talk with all of them. Offer free coffee, a heavy discount, or whateve
Madelyn Newman
Director of Product and Customer Marketing at CallRail June 15 is great tool for this - you can target specific job titles in any number of industries and weed out interviewees based on a survey. We typically ask things like company size, job functi