How have you historically sourced people to interview while developing personas?

Question

Vanessa Thompson · Accepted Answer

Based on your question detail, it sounds like you are targeting some specific persona details. If you have the time and capacity to take the approach you described, then it's a good way to do it. The

Madelyn Newman · Answer

Respondent.io is great tool for this - you can target specific job titles in any number of industries and weed out interviewees based on a survey. We typically ask things like company size, job functi

Jennifer Kuvlesky · Answer

I think your plan is a good way of moving forward. If money is no object, you could obtain a panel, and do a survey, and then contact those who seem to fit the profile for a deeper interview.  I've u

Daniel Palay · Answer

First things first, I believe that a representative sampling of non-customers can actually be a better source of information than current customers, so you're in a good position there. However, I woul

Sherrie Nguyen (she/her) · Answer

This is a great approach. It's best if you get as specific as possible to identify prospects (ie. country, company size, verticle/industry, job title) and get clear on where you want to focus.  I shar

Hila Segal · Answer

If you're going after a whole new market, consider using services like G2G where you can provide the desired profile including industry, companies, titles, and areas of expertise. Then you'll get sche

Greg Hollander · Answer

If you’re looking for specific titles, I think the approach you laid out makes sense. The screener survey is super important for making sure you’re find representative folks to talk to (based on you

Madison Leonard 🕶 · Answer

This all depends on your company stage and customer size.  In the early stages (less than 50 customers), I would honestly try to talk with all of them. Offer free coffee, a heavy discount, or whateve