How have you historically sourced people to interview while developing personas?
Especially if you don't have any customers that fit the bill my current plan is to assemble a list of possible titles and have my virtual assistant company prospect for and find contact details for them then probably send out a survey to validate if they're the right people to talk to and reach out individually to the ones that fit the bill.
10 Answers
Novi VP of GTM & Strategy • 8y
If you’re looking for specific titles, I think the approach you laid out makes sense. The screener survey is super important for making sure you’re find representative ...
2373 Views
Twilio Vice President Marketing • 4y
Based on your question detail, it sounds like you are targeting some specific persona details. If you have the time and capacity to take the approach you described, then ...
1600 Views
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Indeed Director of Product Marketing • 3y
This is a great approach. It's best if you get as specific as possible to identify prospects (ie. country, company size, verticle/industry, job title) and get clear on wh...
2212 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
If you're going after a whole new market, consider using services like G2G where you can provide the desired profile including industry, companies, titles, and areas of e...
1112 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 2y
Here's how I've done it, even when there weren't existing customers that perfectly matched the persona criteria:Internal Teams and Stakeholders: I start by collaborating ...
1236 Views
Snow Software Director of Product Marketing • 3y
I think your plan is a good way of moving forward. If money is no object, you could obtain a panel, and do a survey, and then contact those who seem to fit the profile fo...
1720 Views
CallRail Director of Product and Customer Marketing • 7y
Respondent.io is great tool for this - you can target specific job titles in any number of industries and weed out interviewees based on a survey. We typically ask things...
840 Views
KPI Sense Chief Executive Officer • 5y
First things first, I believe that a representative sampling of non-customers can actually be a better source of information than current customers, so you're in a good p...
597 Views
Marketing & GTM Consultant | Formerly ClickUp, Vanta, DreamWorks Animation • 3y
This all depends on your company stage and customer size. In the early stages (less than 50 customers), I would honestly try to talk with all of them. Offer free coffee...
346 Views
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