Manoj Gunti

Product readiness isn't a single gate. It's a checklist across three dimensions - product, story, and field. Across all launch tiers, the foundation is to make sure: Product is stable and the known bugs are documented. Nothing kills momentum faster than shipping a broken experience to analysts or top customers. Core messaging is locked and validated meaning tested with real customers and a handful of skeptical sales reps. If a rep can't explain the value prop in two sentences after reading your ...Read More

The root cause of most messaging mishaps is: writing for yourself instead of the buyer. Here are some that I have overcome over the years: Leading with features instead of outcomes. It's easy to fall in the trap of highlighting what the product does and forget the buyer only cares what it does for them. Trying to say everything. The fastest way to say nothing is to cram in every capability, every persona, every use case. A message that targets everyone converts no one. Pick the one buyer and the ...Read More

Surveys and in-person interviews are the hard part. Often how people react to your messaging doesn't really translate into anything. I think the trick is to test what people do, not what they say. I would: Ask people what they would do. In your interviews, ask what they'd actually do next after reading it. Who would they send it to? What happens if they ignore it? Where they hesitate tells you way more than a 1–5 rating ever will. Run an A/B test. Take your top 2–3 messages and throw them at a r ...Read More