Manoj Gunti

Product Marketing Lead , Google

Content

How do you define product readiness for launch?

Manoj Gunti

Google Product Marketing Lead • May 5

Product readiness isn't a single gate. It's a checklist across three dimensions - product, story, and field.Across all launch tiers, the foundation is to make sure:Produ...

186 Views

How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?

Manoj Gunti

Google Product Marketing Lead • 7h

Surveys and in-person interviews are the hard part. Often how people react to your messaging doesn't really translate into anything. I think the trick is to test what peo...

5 Views

What are some common Messaging mistakes you see Product Marketers make?

Manoj Gunti

Google Product Marketing Lead • 7h

The root cause of most messaging mishaps is: writing for yourself instead of the buyer. Here are some that I have overcome over the years:Leading with features instead of...

4 Views