How do you test messaging before launching a new product? What are different approaches that would help us be confident about the message that would result in better conversion?

I’m a big advocate of getting messaging in front of customers and potential customers directly. Here are a few ways I’ve done that recently: Test messaging in product betas: At Figma we often launch

I use surveys and interviews too, but in general I don't do a whole lot of testing or any "A/B" comparison of two messages. I'll put something out, and if it isn't converting leads or getting used by

My short answer is to be scrappy and test with customers. Make sure your messaging can answer these questions: - Does your message focus on one main point? People will remember if your message is co

This is a great question. I think there are a few ways of testing messaging effectively: Ask one rep, or a small team, to position your product in a specific way. This is a very clear feedback loop,