What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?
7 Answers
Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question, here are 3 potholes to AVOID when building 1. Not becoming the undisputed expert on your product, market, and audience: Great PMM teams form strong opinio...
18704 Views
Gusto Head of Product Marketing, Benefits • 2y
Top three things to avoid when establishing or scaling PMM:Working in a silo. PMM is a highly cross functional role, so make sure you are in continual communication with ...
2125 Views
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Klue Senior Director of Product Marketing • 4y
I can't think of three good ones right now, so I'll give you two of my favourite: Saying yes to everythingWhen you come in as the first PMM, people are going to be throw...
1694 Views
Do not hire more people until you have a clear charter for the team Make sure you align with other cross-functional teams as you build your org design so that your team ...
842 Views
Upstart Product Marketing Director, New Products • 1y
1) Don't get edged out of product roadmap planning. Product marketing and the product team have to be in lock-step to align on goals and timelines.2) Don't ignore your de...
503 Views
Adobe Sr Director of Product Marketing, Creative Cloud • 1y
The biggest mistakes I see product marketers make are: Not talking to customers enough - If you're not talking to a few customers every week (or month if you're at a bi...
1660 Views
Workyard Director of Product Marketing • 1y
Three things to avoid when establishing Product marketing would be:Assuming what worked before will work here: Every company, industry, market, etc. functions differently...
187 Views
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When you have a product marketing team and a marketing team how do you draw the line internally? Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)What has worked well (or not) when positioning your product marketing team within a larger marketing org?What are the first PMM artefacts to create when joining as a new employee on the product marketing team?What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?How do you think about your 30/60/90 day goals as the Head of Product Marketing in a startup that didn't have product marketing?