How would you recommend scaling a product marketing strategy for a series A start up? What would you prioritize after positioning/messaging and product market fit have been determined?
Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question. In the early days, focus is key, so be wary of taking on too much in PMM. With that said, here's how to think about scaling. Nail the Basics Set the Fo...
21119 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y
For series A or any early-stage start-up, I'd hyper-focus on really nailing product market fit (PMF) through deep engagement with customers who are actively using your pr...
1343 Views
Upcoming Event
Mastering Market Research
Splunk