Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y
Great question. In the early days, focus is key, so be wary of taking on too much in PMM. With that said, here's how to think about scaling. Nail the Basics Set the Foundation: First and foremost, you want to ensure your team is united around a compelling strategic narrative, brand messaging, and core brand pillars. It's crucial to validate your product market fit, as many companies are still in the discovery phase at this stage. Aligning on product messaging, product pillars, differentiators, ...Read More
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