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What PMM team sizes and roles have you seen in relation to overall company and sales size, or other markers.

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4 Answers
Establishing Product Marketing
  1. Osman Javed
    Osman Javed

    Norm Ai Head of Marketing | Formerly Galileo, Cresta, Tanium, Zuora • 1y

    While I'd love to say "You'll know when you need more PMMs!" most reading this will know it's not that easy. The ratio of PMMs to PMs or AEs is typically influenced by: Product complexity: More complex products require additional PMMs to effectively market them GTM motion: Sales-led models require greater focus on sales enablement, whereas PLG models require greater focus on user onboarding, adoption, and campaigns. In my experience PMM scales more closely with PM. Early-Stage (Series A/B): 1 PM ...Read More

    14,082 Views
  2. Shabih Syed
    Shabih Syed

    Honeycomb.io VP Product Marketing | Formerly Mparticle • 6y

    It's difficult to generalize here. You need to first establish the need for product marketing because not every company needs a product marketing function. In my opinion: Small companies or start-ups (<20M ARR) can delay hiring product marketers if the founders or early marketing employees can perform the job. Once you have happy customers and start seeing competition in your sales cycle then it's time to bring in a product marketer to develop competitive positioning and fine tune the GTM mes ...Read More

    2,134 Views
  3. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y

    This is a great question and certainly varies by industry. In the tech landscape I've seen:

    • Series E with a team of 30 product marketers

    • Series C with a team of 8 product marketers

    • Series B with a team of 3 product marketers

    • Series A and Seed with 1 product marketer

    and a partridge in a pear tree :)

    The delta really lies within GTM motion. Are you a PLG company? You'll likely be more PMM heavy versus Sales-Led company where PMM is not taxed so heavily.

    491 Views
  4. Bruce Lin
    Bruce Lin

    Lightning AI Senior Director, Product Marketing • 2y

    I don't think there's a great one-size-fits-all answer for PMM team sizes relative to the size of the company. This is often highly dependent on what other marketing disciplines exist outside of PMM, how technical the product is, where the company is in its growth trajectory and lifecycle, how experienced the PMMs are, and more. But as general proxy, I've found it most helpful to look at PMM to PM ratios. Ideally, this ratio is somewhere in the range of 1:3 and 1:6. For new products that ship ma ...Read More

    883 Views

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