Pat Ma
Senior Product Marketing Manager, Guidewire Software
About
I have 10 years experience in product marketing working at Oracle, Cisco, Nokia, and consulting with startup companies. Learn more at www.patma.com.
Content
Pat Ma
Guidewire Software Senior Product Marketing Manager • July 26
In my opinion, I think the most important skill needed to be a great product marketer is sales (specifically pitching). You have to be able to get in front of a customer and pitch your product well. This means understanding your customer's needs, explaining your value proposition in the first 90 ......Read More
1303 Views
Pat Ma
Guidewire Software Senior Product Marketing Manager • July 18
Do you have a weekly product training with the go-to-market team (marketing, SDRs, sales, and customer success)? We did this at Oracle and Leadspace and it worked well. It's a weekly, 1 hour live training forum where we introduce product updates, new sales tools, and deep dive into customer u......Read More
1201 Views
Pat Ma
Guidewire Software Senior Product Marketing Manager • July 18
Marketing is the only job in a company that everybody thinks they can do. You’ll propose an idea and get conflicting feedback from everyone. How I handle the situation is saying something like, “I’ve considered everybody’s feedback, tried to incorporate as much of your feedback as possible, a......Read More
771 Views
Pat Ma
Guidewire Software Senior Product Marketing Manager • November 3
On the B2C side, check out http://reallygoodemails.com/category/promotional/product-launch/ This is a visual library of really good emails sorted by industry and category. I think B2B marketers can learn a lot about email from their B2C counterparts by making their emails visual, attention grabb......Read More
721 Views
Pat Ma
Guidewire Software Senior Product Marketing Manager • July 21
Short answer, certifications are somewhat irrelevant when it comes to getting a job. It doesn't hurt to get more education. I have an MA and MBA. But if you want to break into product marketing, then you have to show you can do the job. I think Certifications < Formal Education < Passion < Re......Read More
585 Views
Pat Ma
Guidewire Software Senior Product Marketing Manager • November 3
Product: This is your product or platfrom (e.g. Salesforce Sales Cloud) Feature: This is a specific part of the platfrom that customers can use (e.g. Contacts, Leads, Accounts, Opportunities) Solution: This is a use case for your product - by need, industry, or persona (e.g. I need to track sales......Read More
580 Views
Credentials & Highlights
Senior Product Marketing Manager at Guidewire Software
Lives In San Francisco, California
Knows About Platform and Solutions Product Marketing, Product Marketing Career Path, Messaging, P......more