Pat Ma

In my opinion, I think the most important skill needed to be a great product marketer is sales (specifically pitching). You have to be able to get in front of a customer ...

Product: This is your product or platfrom (e.g. Salesforce Sales Cloud)Feature: This is a specific part of the platfrom that customers can use (e.g. Contacts, Leads, Acco...

Do you have a weekly product training with the go-to-market team (marketing, SDRs, sales, and customer success)? We did this at Oracle and Leadspace and it worked well. I...

Marketing is the only job in a company that everybody thinks they can do. You’ll propose an idea and get conflicting feedback from everyone.How I handle the situation is ...

On the B2C side, check out http://reallygoodemails.com/category/promotional/product-launch/This is a visual library of really good emails sorted by industry and category....

Short answer, certifications are somewhat irrelevant when it comes to getting a job.It doesn't hurt to get more education. I have an MA and MBA. But if you want to break ...