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Any examples of best in class feature launch emails you have seen?

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3 Answers
Messaging Strategy
  1. Matt Hodges
    Matt Hodges

    Clarify.ai Head of Marketing | Formerly Atlassian, Intercom, Loom, Equals • 8y

    I can’t think of any one example I have received recently, but here’s my advice on what I think makes a good feature launch email:   It’s thoughtfully targeted and relevant: A poorly targeted email is about as effective as a love letter addressed “To whom it may concern” (credit: Des Traynor). It frustrates me when I get emails about a new Android app, or update to an Android app, when a business should know I use their product exclusively on iOS. Make sure your audience can, and would be compel ...Read More

    2,499 Views
  2. Harsha Kalapala
    Harsha Kalapala

    AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y

    Some of the best performing product launch emails I have seen have the following elements: Cuts to the chase - Skip the prologue and get to the point within the first couple of lines. And then add in the necessary context. Human - Write like you talk. Avoid jargon and be believable. Provoking - Human emotion is the most powerful driver of action. If you can tap into the emotional pains and benefits for your audience, you hit gold. Helpful - Offer something of value in the email. An insight, or a ...Read More

    512 Views
  3. Pat Ma
    Pat Ma

    Guidewire Software Senior Product Marketing Manager • 8y

    On the B2C side, check out http://reallygoodemails.com/category/promotional/product-launch/

    This is a visual library of really good emails sorted by industry and category. I think B2B marketers can learn a lot about email from their B2C counterparts by making their emails visual, attention grabbing, with clear calls to action.

    822 Views

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