As a product marketer, what tactics do you use to impact product roadmap?

As a product marketer, there are several tactics you can use to impact the product roadmap:Market research: Get to know your customers, their needs, wants and pain points...

I just say, "I really think this feature idea is really cool!" Just kidding. One of my go-to tactics is compiling customer feedback about a problem or feature idea from ...

It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelera...

TLDR: Find what information is missing from the roadmap process and deliver it. I don't think tricks and tactics are a sustainable way to maintain engagement in roadmap p...