Sharebird
Sign Up / Sign In

As a product marketer, what tactics do you use to impact product roadmap?

Answer
4 Answers
Growth Product Marketing
  1. Marisa Currie-Rose
    Marisa Currie-Rose

    Shopify Director of Product Marketing • 2y

    As a product marketer, there are several tactics you can use to impact the product roadmap: Market research: Get to know your customers, their needs, wants and pain points and you’ll have a strong understanding of what features really matter. Competitive analysis: Dig into what your competitors are up to. See what they're doing well and where they're lacking and compare it to your current feature set. Feedback loops: Chat with customers, sales teams and customer support to hear what they think a ...Read More

    2,291 Views
  2. Jeff Hardison
    Jeff Hardison

    Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 4y

    I just say, "I really think this feature idea is really cool!" 

    Just kidding.

    One of my go-to tactics is compiling customer feedback about a problem or feature idea from several customers. Create a Notion document, outline the problem, and list several quotes from customers about said problem. Even better, get Gong/Chorus recordings of the customers talking about the problem to bring the issue to life. 

    1,510 Views
  3. Rahul Chhabria
    Rahul Chhabria

    Sentry VP of Marketing • 4y

    It’s all about making sure the PMM and PM team have shared goals. And in the event an interesting opportunity arises, you can build a business case that supports accelerating achieving your shared goals. In my case, PM and PMM are aligned on revenue and adoption goals. For example, when I first started at Sentry, we had an opportunity to build a partnership with another large service that was in our space but not a competitor. A partnership would lead to perpetual distribution to their audience ...Read More

    679 Views
  4. Chris Glanzman
    Chris Glanzman

    ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y

    TLDR: Find what information is missing from the roadmap process and deliver it. I don't think tricks and tactics are a sustainable way to maintain engagement in roadmap planning and prioritization. Your goal as a product marketer should be to add value so that your input is wanted. Create pull from the product team instead of continuing to push. Throughout every product marketing team I've been a part of, the people who successfully accomplish this do so by filling some knowledge gap in the road ...Read More

    254 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Morgan (Molnar) Lehmann

SurveyMonkey Senior Director, Head of Product & Lifecycle Marketing, Morgan (Molnar) Lehmann on Growth Product Marketing

July 9 @ 10:00AM PT

Register
Kelsey Nelson

Braze Vice President Product Marketing, Kelsey Nelson on Growth Product Marketing

November 20, 2024 @ 10:00AM PT

View Answers
Marisa Currie-Rose

Shopify Director of Product Marketing, Marisa Currie-Rose on Growth Product Marketing

May 29, 2024 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors