What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
14 Answers
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids • 4y
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for...
6468 Views
Uber B2B Products | Formerly Matterport, Box, McKinsey • 3y
0 -1 product development refers to building a new product or service line from scratch (0) to bringing its first iteration into the hands of customers and users (1) The ...
17991 Views
Bubble Group Product Manager | Formerly Quizlet, Chegg • 3y
Part of the fun of building something 0-1 is that you have a green field in front of you — you can build anything! (Or that's what we wish as PMS....) As much fun as it ...
12662 Views
I will share first two steps that I follow. Step 1: Is this problem worth solving? 1.1 Problem definition and user segmentation B2B product: A business customer must h...
9298 Views
Head of Product, VP • 3y
At a high level, a 0 --1 product offers a completely new solution or functionality to a user problem, often creating a new market category or sub-category within an exist...
4428 Views
DocuSign Director of Product Management • 3y
I have a very simple framework for building 0-1 product - IVC framework Identify: The first step in developing any product or feature is to identify the user's needs....
3021 Views
The Walt Disney Company Director of Product Management • 11mo
"0 to 1 product" refers to building a completely new product from scratch, rather than improving or scaling an existing one. The term was popularized by Peter Thiel in hi...
3351 Views
Salesforce Director of Product Management, Tableau Next • 11mo
0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forc...
1050 Views
strongDM Sr. Director, Product Management • 3y
The first and most critical step in developing a 0-1 product is to identify a customer problem that is pervasive and unmet. This requires conducting research and gatherin...
1284 Views
Gainsight Director, Product Management | Formerly Cisco • 2y
Creating an entirely new product or entering a new market, the first steps typically involves conducting thorough market research and validating the product idea.Here's a...
1189 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 2y
Here are some steps I would consider:Customer and end user issues: conduct early stage interviews to understand the end user personas, their goals, pain points and unmet ...
1072 Views
Notable Head of Product • 2y
The first step in developing a 0-1 product is to deeply immerse yourself in the problem space and understand the users experiencing this problem. This foundational unders...
1019 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Start by forming assumptions and making hypotheses around the desirability, feasibility, and viability of your new product. Then validate those assumptions, learn and ite...
622 Views
The first step isn't building, it's figuring out the problem you're solving. Too many founders jump into development without validating the core issue. Id start with cust...
262 Views
Related Questions
How do you validate you have problem <> solution fit?How do you know if you have validated the problem space enough to start dedicating engineering resources to building out the product?What are the top mistakes product managers make when building a 0 to 1 product?Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?