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What is your first step in developing a 0-1 product?

I haven't heard the phrase 0-1 products before and would love to learn more about it.
Brandon Green
Buffer Staff Product Manager | Formerly Wayfair, Abstract, CustomMade, Sonicbids4y
"0-1 product development" is the idea of building something from nothing. That is, you have an abstract customer or business problem you need to solve and no solution for...
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6451 Views
Ravneet Uberoi
Uber B2B Products | Formerly Matterport, Box, McKinsey3y
0 -1 product development refers to building a new product or service line from scratch (0) to bringing its first iteration into the hands of customers and users (1) The ...
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17715 Views
Laura Oppenheimer
Bubble Group Product Manager | Formerly Quizlet, Chegg3y
Part of the fun of building something 0-1 is that you have a green field in front of you — you can build anything! (Or that's what we wish as PMS....) As much fun as it ...
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12273 Views
Puja Hait
Google Group Product Manager3y
I will share first two steps that I follow. Step 1: Is this problem worth solving? 1.1 Problem definition and user segmentation B2B product: A business customer must h...
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9278 Views
Deepti Srivastava
Head of Product, VP3y
At a high level, a 0 --1 product offers a completely new solution or functionality to a user problem, often creating a new market category or sub-category within an exist...
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4422 Views
Hiral Shah
DocuSign Director of Product Management3y
I have a very simple framework for building 0-1 product - IVC framework Identify: The first step in developing any product or feature is to identify the user's needs....
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3015 Views
Anushka Anand
Salesforce Director of Product Management, Tableau Next10mo
0-1 product refers to building a new type of product or capability - new to the company (Tableau Prep) or new altogether but possible because of technology or market forc...
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1029 Views
Gautham Chundi
The Walt Disney Company Director of Product Management10mo
"0 to 1 product" refers to building a completely new product from scratch, rather than improving or scaling an existing one. The term was popularized by Peter Thiel in hi...
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3087 Views
Ashka Vakil
strongDM Sr. Director, Product Management3y
The first and most critical step in developing a 0-1 product is to identify a customer problem that is pervasive and unmet. This requires conducting research and gatherin...
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1280 Views
Tom Alterman
Notable Head of Product2y
The first step in developing a 0-1 product is to deeply immerse yourself in the problem space and understand the users experiencing this problem. This foundational unders...
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1009 Views
Pavan Kumar
Gainsight Director, Product Management | Formerly Cisco2y
Creating an entirely new product or entering a new market, the first steps typically involves conducting thorough market research and validating the product idea.Here's a...
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1182 Views
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon2y
Here are some steps I would consider:Customer and end user issues: conduct early stage interviews to understand the end user personas, their goals, pain points and unmet ...
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1071 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)3y
Start by forming assumptions and making hypotheses around the desirability, feasibility, and viability of your new product. Then validate those assumptions, learn and ite...
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620 Views
Leo Sadeq
Lead Product Manager and GTM Specialist | Formerly Mailchimp - Caspian - Zeda.io1y
The first step isn't building, it's figuring out the problem you're solving. Too many founders jump into development without validating the core issue. Id start with cust...
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262 Views