How do you know when to invest in a second product and become a multi-product company vs innovating on your existing product?

This can be tricky! It will depend on a triangulation across a number of factors including: 1. The room to grow in your existing product (both in terms of TAM, the compe...

I would consider the following factors: What are the goals at that time? How best are the goals served? e.g need a product-2 to monetize and sustain product-1, which is ...

I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the u...

Deciding to become a multi-product company is a significant strategic leap. I didn't work deciding if we should do it or not, but I was in different situations where the ...

Great question that goes beyond product strategy and into larger company strategy. Every product serves a given user job or jobs. When you have product market fit and thi...

Deciding to launch a second product and transform into a multi-product company isn't just about diversifying your portfolio—it's a strategic choice that should be deeply ...

Phenomenal question, I recently gave a full talk on this topic. I think about going multi-product as a way to transform your company for the long run and to expand compa...

The way to grow a company and to expand the revenue it can target is to expand the TAM through more offerings or new products particularly if there is a defensible market...

The decision to invest in a second product versus innovating on an existing product depends on a variety of factors, including market demand, core competencies, competiti...

This is based on a few things:Your strategy - are your customers going with integrated solutions? If yes your hand may be forcedMarket needs - sometimes the opportunity h...

There are two types of common triggers for a second product: market saturation and innovation advantage. Market-forces or market saturation: When your first product has s...

This is a fairly complex decision and depends upon various factors such as: competitive landscape, organizational vision/strategy, development effort, rollout strategy an...

From my experience, you should never invest in another product unless your first product has achieved PM-fit because you dont want to kill the momentum and growth youre a...