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6 Answers

I would consider the following factors: * What are the goals at that time? How best are the goals served? e.g need a product-2 to monetize and sustain product-1, which is growing but no line of sight to monetization * Competitive value - What is the best way to build or defend moat? Is ......Read More
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Hiral Shah
Amplitude Head of Product, Customer Data Platform • March 31
Phenomenal question, I recently gave a full talk on this topic. I think about going multi-product as a way to transform your company for the long run and to expand companies life cycle. Every company has a cycle of life - Companies are in startup mode, growth phase, and peak before start decl......Read More
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Ashka Vakil
Mezmo Sr. Director, Product Management • May 3
The decision to invest in a second product versus innovating on an existing product depends on a variety of factors, including market demand, core competencies, competitive landscape, resource allocation, strategic goals, and financial viability. By carefully considering these factors, a company ......Read More
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Brandon Green
Buffer Staff Product Manager • March 10
I don't think I have a great answer for this; I think there are a few possible points to consider though, and I think it ultimately comes down to how you understand the user/market problem your company is positioned to solve with its product(s). 1. Is that problem best solved by a single produc......Read More
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Laura Oppenheimer
Bubble Lead Product Manager • July 29
Great question that goes beyond product strategy and into larger company strategy. Every product serves a given user job or jobs. When you have product market fit and things are going well, you then have a choice: 1. Continue investing in serving the original job to gain a larger piece of the ......Read More
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Ravneet Uberoi
Founder & CEO • August 31
This can be tricky! It will depend on a triangulation across a number of factors including: 1. The room to grow in your existing product (both in terms of TAM, the competitive dynamics and your current position in the market) -- this will help determine how much headroom you have to innovate o......Read More
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Laura Oppenheimer
Bubble Lead Product Manager • July 29
I might even abstract this out further to answer "What are the top mistakes product managers make when building a product period?" The best advice I've been given — and what I try to follow in my own work — is to be obsessed with the problem and not the solution. It can be really easy to think......Read More
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Brandon Green
Buffer Staff Product Manager • March 11
I think the two most common mistakes in building 0-to-1 products are: 1. Not acknowledging or checking some assumptions about the problem your product is meant to solve 2. Over-investing in the first iteration of that product (the MVP) without having proven out the riskiest of your ass......Read More
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