Get Better Outcomes
Already a Sharebird user?
Continue with LinkedIn

Sam Duboff

Director, Head of Creator Brand & Product Marketing, Spotify
Sam Duboff
Director, Head of Creator Brand & Product Marketing, Spotify

Podcast: How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff

How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
--:--
--:--
Added January 1, 2021Published in AMA's

AMA: Spotify Director, Head of Creator Brand & Product Marketing, Sam Duboff on Product Launches

Spotify Director, Head of Creator Brand & Product Marketing, Sam Duboff

on Product Launches

Director, Head of Creator Brand & Product Marketing
Spotify
Director, Head of Creator Brand & Product Marketing at Spotify
Yes, templates can be helpful, as long as they don't limit your creativity and thinking. Sometime you can get into a "rinse and repeat" rhythm with product launches and miss bigger opportunities — and a really rigid launch template can create that dynamic. One resource I've found to be effecti...more
Director, Head of Creator Brand & Product Marketing at Spotify
Having a documented tiering system across your full PMM organization is really important for a few reasons — it helps create consistency across marketers who might be working on different areas of your business; it creates efficiency to PMMs don't have to re-invent the wheel for each GTM; it help...more