Profile
Sam Duboff

Sam Duboff

Director, Head of Creator Brand & Product Marketing, Spotify

Content

Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
Having a documented tiering system across your full PMM organization is really important for a few reasons — it helps create consistency across marketers who might be working on different areas of your business; it creates efficiency to PMMs don't have to re-invent the wheel for each GTM; it help...Read More
38883 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
Yes, templates can be helpful, as long as they don't limit your creativity and thinking. Sometime you can get into a "rinse and repeat" rhythm with product launches and miss bigger opportunities — and a really rigid launch template can create that dynamic. One resource I've found to be effecti...Read More
17477 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
Answered a question about how I think about tiering framworkers. I think the core ingredients of a successful launch really depend on your business — size, B2B vs. B2C, business model, stage, etc. — so it's hard to say. I'd say in general, I've found the most important quality is planning a launc...Read More
2822 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
Can really vary product to product — but I'd separately track product metrics you're able to drive and marketing channel performance. If you have the tech stack for it, ideally you can measure how much product adoption was driven your marketing efforts to keep yourself accountability and prove in...Read More
2119 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
Navigating a long beta period can be tough for a marketer. At worst, it can lead to you losing the opportunity to shape perception of the product and taking the wind out of your sails. When you launch the "beta," it can be hard to drive excitement given limited availability. Then by the time you ...Read More
2078 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product MarketingJanuary 27
That sounds really challenging, but exciting to work on a product that iterates so quickly. First, I'd work with your product team and try to show the impact of bundling a few small updates at a time, rather than piecemeal. It's tough to break through if all the updates are small and are so fr...Read More
1533 Views
Sam Duboff
Sam Duboff
Spotify Director, Head of Creator Brand & Product Marketing
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
--:--
--:--

Connect with Sam on LinkedIn.
Join Sam on Sharebird.

Credentials & Highlights
Director, Head of Creator Brand & Product Marketing at Spotify
Top Product Marketing Mentor List
Product Marketing AMA Contributor
Lives In New York, NY
Knows About Product Launches