Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?
All related (50)
Director of Product Marketing & Customer Marketing at Mode Analytics • February 22
What are the most common hurdles you encounter that prevent launches from achieving their goals and conversely are there challenges you prepare for that never really materialize?
What is the role of Product Marketing compared to other parts of the business in driving product adoption?
Can you please outline a "Launch Framework" and go through an example of implementing such a framework for one of the companies for which you have worked?