How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?
Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Navigating a long beta period can be tough for a marketer. At worst, it can lead to you losing the opportunity to shape perception of the product and taking the wind out ...
2310 Views
Close Head of Product Marketing • 5y
Typically when we have long beta's it doesn't significantly change the way we create our GTM strategy. For our largest launches we're usually starting to kick off launch ...
1252 Views
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Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y
Oh, to be so lucky as to have a long beta period for everything! A beta is a blessing!When planning for any launch, we don’t know what we don’t know. Beta periods are fan...
2033 Views
Altruist VP of Marketing • 2y
Creating a GTM strategy for a product with an extended beta period involves adapting to change. Begin by understanding the beta's goals and the phases involved. Instead o...
479 Views
Related Questions
What’s your playbook for beta launches?What are the factors that you consider before choosing how to promote the launch?For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??Do you work with Beta Launches and how do you manage those? How do you balance speed to market with ensuring a product is truly ready for launch?Does someone have a framework or best practice of product launch that we can replicate as part of SaaS product launch?