How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?
Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Navigating a long beta period can be tough for a marketer. At worst, it can lead to you losing the opportunity to shape perception of the product and taking the wind out ...
2309 Views
Close Head of Product Marketing • 5y
Typically when we have long beta's it doesn't significantly change the way we create our GTM strategy. For our largest launches we're usually starting to kick off launch ...
1251 Views
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Chargebee VP, Corporate Marketing & Comms [Prev. Product Marketing] • 5y
Oh, to be so lucky as to have a long beta period for everything! A beta is a blessing!When planning for any launch, we don’t know what we don’t know. Beta periods are fan...
2032 Views
Altruist VP of Marketing • 2y
Creating a GTM strategy for a product with an extended beta period involves adapting to change. Begin by understanding the beta's goals and the phases involved. Instead o...
477 Views
Related Questions
Do you work with Beta Launches and how do you manage those? What’s your playbook for beta launches?How do you balance speed to market with ensuring a product is truly ready for launch?For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?What are the factors that you consider before choosing how to promote the launch?