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All related (52)
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a launch: business impact and ma
Sam Duboff
Director, Head of Creator Brand & Product Marketing at Spotify January 28
Yes, templates can be helpful, as long as they don't limit your creativity and thinking. Sometime you can get into a "rinse and repeat" rhythm with product launches and miss bigger opportunities — and
Julien Sauvage
VP, Corporate and Product Marketing at Clari September 8
We talked a lot about that in another question on this AMA - teams like PMM, product management, content, sales enablement, customer marketing, events, demand gen, and the Pricing and Packaging team t
Mike Polner
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic ArtsJune 11
Every organization looks dramatically different, so I don't think there's one size fits all for a template. I would generally say: 1. Understand what problem you're solving 2. Understand what skills
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMSeptember 2
Yes! At HubSpot we had a template for this, and I’ve created one at Iterable as well. I think there are a few phases of a launch that include different people from your organization.Phase 1: Research