Sharebird
Level Up Your Career
Learn the best practices and latest trends directly from leaders in your field
All related (52)
Teresa Haun
Senior Director, Technology Marketing and Communications at Zendesk December 2
At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a launch: business impact and ma
Sam Duboff
Director, Head of Creator Brand & Product Marketing at Spotify January 28
Yes, templates can be helpful, as long as they don't limit your creativity and thinking. Sometime you can get into a "rinse and repeat" rhythm with product launches and miss bigger opportunities — and
Julien Sauvage
VP, Corporate and Product Marketing at Clari September 8
We talked a lot about that in another question on this AMA - teams like PMM, product management, content, sales enablement, customer marketing, events, demand gen, and the Pricing and Packaging team t
Mike Polner
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic ArtsJune 11
Every organization looks dramatically different, so I don't think there's one size fits all for a template. I would generally say: 1. Understand what problem you're solving 2. Understand what skills
Jeffrey Vocell
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBMSeptember 2
Yes! At HubSpot we had a template for this, and I’ve created one at Iterable as well. I think there are a few phases of a launch that include different people from your organization.Phase 1: Research