Do you have a product launch template that shows what teams (and when) to incorporate into the preparation of a strategy/plan?
How should I think about that?
Spotify Global Head of Marketing & Policy, Spotify for Artists • 5y
Yes, templates can be helpful, as long as they don't limit your creativity and thinking. Sometime you can get into a "rinse and repeat" rhythm with product launches and m...
19513 Views
BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
Yes! At HubSpot we had a template for this, and I’ve created one at Iterable as well. I think there are a few phases of a launch that include different people from your o...
3404 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 5y
Every organization looks dramatically different, so I don't think there's one size fits all for a template. I would generally say: 1. Understand what problem you're solv...
1648 Views
Zendesk Senior Director, Technology Marketing and Communications • 5y
At Zendesk, we do use a launch template that includes key workstreams and teams to engage for different tiers of launches. We use two criteria to determine the tier of a ...
8078 Views
Clari VP, Brand, Content and Product Marketing • 4y
We talked a lot about that in another question on this AMA - teams like PMM, product management, content, sales enablement, customer marketing, events, demand gen, and th...
1072 Views
Related Questions
Do you have a product launch template that you use to drive product launches?What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders? What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?What are action items that you always include on your product launch checklist?What is the best partnership process between product marketing and marketing when it comes to a product launch?What is your process for launching new features/products?