How do I measure the effectiveness of my developer marketing campaigns?
5 Answers
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We are tracking the following key metrics for our developer marketing and developer relations programs:Engagement: Developer NPS, support CSAT, event attendance to regist...
529 Views
Inngest Head of Marketing • 4y
A great question. I should caveat by saying that if your organization has a seperate DevRel or DevEx team that reports into product isntead of marketing, I don't expect t...
390 Views
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In of the questions above I alluded to having a developer marketing funnel. This is like your classic marketing funnel across top of funnel and middle of funnel but where...
379 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
It depends on the GTM motion of the company (marketing-led, sales-led, product-led, ecosystem-led). Let me share some examples for each scenario:Marketing-led:Inbound lea...
400 Views
Salesforce Head of Product Marketing for Heroku • 5y
To keep it simple, it’s important to have metric-based goals and channels to reach your target audience i.e. developers. The goals of these campaigns could be awareness, ...
2086 Views
Related Questions
How do you measure developer marketing effectiveness?What are the keys to getting started with a developer marketing program?What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?What are your lessons learned about successfully marketing to developers?What's different in GTM tactics for developers vs other audiences?What advice could you share for people marketing to developers?