How do I measure the effectiveness of my developer marketing campaigns?
5 Answers
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
We are tracking the following key metrics for our developer marketing and developer relations programs:Engagement: Developer NPS, support CSAT, event attendance to regist...
530 Views
Inngest Head of Marketing • 4y
A great question. I should caveat by saying that if your organization has a seperate DevRel or DevEx team that reports into product isntead of marketing, I don't expect t...
391 Views
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Atlassian, Wiz, Splunk, Ting
In of the questions above I alluded to having a developer marketing funnel. This is like your classic marketing funnel across top of funnel and middle of funnel but where...
380 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
It depends on the GTM motion of the company (marketing-led, sales-led, product-led, ecosystem-led). Let me share some examples for each scenario:Marketing-led:Inbound lea...
403 Views
Salesforce Head of Product Marketing for Heroku • 5y
To keep it simple, it’s important to have metric-based goals and channels to reach your target audience i.e. developers. The goals of these campaigns could be awareness, ...
2087 Views
Related Questions
How do you measure developer marketing effectiveness?What are the keys to getting started with a developer marketing program?What are the top three most important factors when marketing to developers (i.e. robust documentation, etc)?What are your lessons learned about successfully marketing to developers?What's different in GTM tactics for developers vs other audiences?What advice could you share for people marketing to developers?