What are the keys to getting started with a developer marketing program?
7 Answers
ServiceNow VP Dev marketing, Community, Dev rel • 3y
1. Create a community and push all your content towards that community. 2. Create a newsletter that devs get opted in to or sign up for (but follow those GDPR rules) 3. S...
836 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I think there are two areas to start with: where the user is working from and what use cases you can create. From a user experience POV, if you need to embed your tool in...
884 Views
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Inngest Head of Marketing • 4y
Get crystal clear on the developer persona, and establish a framework for regularly updating it. I don't think there's any better use of your time than talking to folks 1...
366 Views
The key to getting started imho is alignment. This is especially important in B2B/B2C organizations where developer marketing may exist alongside a traditional marketing ...
453 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Start with researching your developer audience's needs, wants and pain points. In parallel, interview your internal stakeholders and align on common KPIs/OKRs/goals to ac...
502 Views
Orkes Head of Marketing • 1y
Content is king in the world of Developer Marketing. However, the content you create should be content developers will enjoy reading, so you need developers on your team ...
662 Views
Salesforce Head of Product Marketing for Heroku • 5y
Key elements to building a developer marketing program are – relevant jargon-free content, a good understanding of target persona, segment developers based on business co...
1613 Views
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