What does a developer product marketing manager need to be exceptional at compared to product marketing manager?

There aren't developer PMMs and non developer PMMs on my team. A PMM is a PMM and they need to be exceptional at 1) knowing their audience 2) Knowing their market and com...

I’d sum it up with the ability to tell a complicated story quickly and concisely as well as the ability to nuance your work between developer personas and decision maker ...

This is also why I think a great Dev PMM doesn't really need any PMM experience. Look to solutions architects, pre-sales engineers, or just developers in your space. It's...

The skills are the same to be a great marketer for either - knowing your audience, curiosity about people's problems, and a solid understanding of your product's value pr...

The key thing is will he or she be able to effectively fight for developers to have a distinct voice within your organization, especially for what they need to do in orde...

If you are targeting developer mindshare and attention, be ready to discuss your product in a detail-oriented, transparency-driven way and explain the business value for ...