All related (20)
Sriram Iyer
GM / Head of Products and Partnerships, Adobe DVA, Adobe | Formerly Salesforce, DeloitteMay 3
Some elements to consider -  1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting in the right space. So, for example, you could be bullish on video as an explosive growth area for content and creativity and marketing, and you could be bullish on cloud as a universal enabler for key digital transformations across industries and domains, and you could be bullish on AI/ML as the key...
Mike Flouton
VP, Product, Barracuda Networks
I sought out executive visibility from almost day one. I got to know VPs and even CEOs at the companies I worked for. I worked with a wide variety of leaders, including one or two who in retrospect were toxic. As a PM you're frequently the target when things go poorly, that early experience in the line of sights built a pretty thicks skin - and also shaped how I treat people with kindness and respect today. 
Carrie Zhang
Product Lead (fmr Head of Product Marketing), Square
* It’s a good idea to try internal transfer if you want to transition from PMM to PM, or vice versa. Learning the craft of a new discipline is not easy. You are more likely to set yourself up for success if you minimize other variables like new company, new product, new team. * Anchor on your strength. There are many transferable skills between the two disciplines, e.g., customer discovery, data analytics, communication and influencing skills. Leverage your strength in the new role and you will find it easier to get early wins and build confidence in yourself. * But def...
Andrew Clark
VP of Product, 15Five
I've tried to drive a writing culture in every team I've been on—with varying degrees of success. I don't think there's a more effective way to drive alignment, especially for remote teams. I'm a big fan of providing pre-reads for meetings, so that everyone comes in to the meeting with the same context. Meetings are slow when each person involved is figuring out what the meeting is truly about at a different pace. Anchoring around a written document helps keep everyone focued. Writing tends to spur more discussion, too. If a detail is left out in a verbal discussion, it can seem like ...
Julian Dunn
Senior Director of Product Management, GitHub
It depends on what your background is. If you have a background in traditional marketing, it's going to be easier to get into product marketing by learning both the domain and the product in-depth. The advantage of coming from marketing is that you already know what a demand generation organization needs from product marketing in order to effectively articulate the product and fill the funnel. It's easier to get into product management if you come from a technical background such as engineering or design, but also including roles like technical support, customer success architect, or pro...
Kara Gillis
Sr. Director of Product Management, Splunk
This is a tale as old as time. There are many ways to approach this. I have seen vendors heavily bid on the AdWords of their competitor names and promote alternative solutions (trials or marketing content). I have seen vendors who are challengers in mature markets create "Us vs. Them" web pages or blogs that outline the differences (according to the vendor publishing the info) what the major differences are. And, I have seen third-party research or analyst evaluations heavily promoted that rank vendors according to specific criteria (contracted by the vendor or annually conducted created...
Abhiroop Basu
Group Product Manager, Zendesk
Both roles are quite tough to get into without experience, but PM is marginally easier. 1. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. 2. There are fewer PMM roles in the industry. Just doing a quick search on LinkedIn shows that there are about ~100k open PMM roles, while there are about ~280k open PM roles.  3. PMs typically get hired first. Most companies will start with PMs. This is unsurprising since the goal at early stage comp...