When pivoting to a new product vision, what next steps would you take?

Pretty much the same stencil that I used to answer the previous question. If you are pivoting, I'd assume that one or more of these elements below have changed. So I'd use this framework to re-examine the sweet spot that you need to land on to be effective and win this next time around. Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the ...Read More

Understand the current product vision and why it’s not working: This usually stems from a lack of product-market fit. It’s important to identify the gaps and why the current vision is failing to resonate with users. Talk to users: Engage with as many users as possible to understand their pain points and the core problems they need solved. This insight is crucial to shaping the new vision. Understand the market: Analyze the Total Addressable Market (TAM), identify competitors, and learn what's wo ...Read More

In my experience, I've found the best way to successfully pivot your product vision is to make sure your stakeholders are clear on the why, when, and how. Part of bringing a vision to life is rallying your team and getting your stakeholders excited about what's to come. In my last three roles, I've been hired to lead product teams that have recently gone through a lot of turnover. The designers and engineers appear to be skeptical of product, demoralized, and disconnected from the rest of the or ...Read More

This depends on your role and power in the org. If you have a long tenure and are respected internally, you can write it, pitch it, and sell it as the new vision. If you're new or are attacking sacred cows in a vision update that is required, you need the org to buy into the change. It starts with you getting your thoughts together. I like building a doc answering fundamental questions such as "Who are we?", "What is our mission?". As you build this, you get your thoughts together and can then s ...Read More

When pivoting, it's important to balance speed, clarity, and alignment. Clear communication to internal leadership, partners, and downstream teams about why we are making this pivot, how it will impact the roadmap, and how it supports core company and business objectives. Urgent execution - once the pivot is finalized, move with great urgency and speed toward rebalancing the roadmap and starting execution so we don't accumulate technical debt from the previous strategy. Frequent communication th ...Read More