What exercises help you to define a product vision statement?

I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've observed in talking with customers, or a gap that I'm seeing emerge as I study the market and opportunities, etc. Then I like to bring a small cross-functional team together (think product, research, design, marketing, etc.) to talk about the hypothesis and see if it resonates. Ideally, you want research to take lead and further ...Read More

To me, it's really a deep dive into Jobs To Be Done. And then there are the deep questions you need to ask here which should come from the Company Mission and Vision --> 1) Who am I as a company?2) What am I very good at?3) If this is an overall company vision, you should align on #1 and #2 in a very big way. 4) If this is a product vision for your specific product line, you should look at the overall vision and see how it ladders up. 5) For both #4 and #5, it's critical to focus on your core ...Read More

To define a product vision statement, start with customer feedback sessions, including interviews, surveys, and support tickets, to understand their pain points and desires. Analyzing customer support requests can reveal recurring issues that the product should address. Staying updated on technological innovations and attending industry conferenceshelps identify emerging trends that may shape the product’s future. In larger companies, it’s crucial to understand what other teams are building, ens ...Read More

Interviews with prospects, interviews with analysts, industry reports, industry conference talks, prototyping, experimentation, and whitepapers. All of these resources help provide context on the landscape and help inform what will be the most useful in context to the existing market and challenges. To be more reactive, experimentation enables fast feedback loops on solutions, while prototyping allows for minimized risk of a negative reaction from the end user. I try to have a well-rounded appro ...Read More