What exercises help you to define a product vision statement?
5 Answers
Freshworks Vice President of Products | Formerly Salesforce, Deloitte • 4y
I like to think of it as a set of "converge and diverge" thinking exercises. Usually, I like to start with a blank page and write down my hypothesis. Something that I've ...
2023 Views
Meta Senior Director of Product Management • 11mo
To define a product vision statement, start with customer feedback sessions, including interviews, surveys, and support tickets, to understand their pain points and desir...
454 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 3mo
To me, it's really a deep dive into Jobs To Be Done. And then there are the deep questions you need to ask here which should come from the Company Mission and Vision --&g...
378 Views
IBM Product Management • 3y
Interviews with prospects, interviews with analysts, industry reports, industry conference talks, prototyping, experimentation, and whitepapers. All of these resources he...
585 Views
Oracle Director of Product Management • 2y
Something that has helped me in the past is to work with my team to come up with ideas for the vision statement. Write down everything that matters to your product/produc...
511 Views
Related Questions
When creating your product vision statement, what do you research?Can you give an example of a bad product vision statement? What would you do to improve it?What do product teams get wrong when defining their product vision?What differentiates a product vision statement from a positioning statement?What is your end-to-end process for creating a product vision statement?What is your process of setting a vision when you join a new company?