Tamar Hadar

Tamar HadarShare

Sr. Director of Product, The Knot Worldwide
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Tamar Hadar
Tamar Hadar
Sr. Director of Product, The Knot Worldwide | Formerly Trello (Atlassian)February 1
AS A FIRST PM, YOU WILL NEED TO BE VERY JUDICIOUS WITH HOW YOU ALLOCATE YOUR TIME AND RESOURCES. IN FACT, I THINK THAT’S TRUE FOR LARGER COMPANIES AS WELL. THERE ARE ALWAYS GOING TO BE MORE IDEAS THAN RESOURCES AVAILABLE. AS A PRODUCT MANAGER, YOU ARE RESPONSIBLE FOR TRANSLATING THE COMPANY’S VISION INTO A ROADMAP SO YOUR FIRST PRIORITY SHOULD BE INTERNALIZING THE COMPANY’S GOALS. IS IT TO DRIVE SIGN-UPS? INCREASE RETENTION? INCREASE MRR? OR SOMETHING ELSE ALTOGETHER? NARROWING IN ON THAT TOP GOAL HELPS TO WEED OUT WORK THAT MAY BE LESS RELEVANT. Once you’ve identified the top goal (there...
Tamar Hadar
Tamar Hadar
Sr. Director of Product, The Knot Worldwide | Formerly Trello (Atlassian)February 1
I have been a part of small teams, large teams, a PM consultant and an entrepreneur. I have yet to scale a PM team beyond the first PM but here are the things I would consider: * Structure your team based on where the company will be in a few months/years—hiring should reflect the company’s vision and serve as a blueprint for where the business is headed. * Ideally, each one of the identified goals above would have a subject matter expert (e.g. a retention PM, a growth PM, a localization PM, an Enterprise PM, etc). As the team scales, you'll be able to move away from hiring ...
Tamar Hadar
Tamar Hadar
Sr. Director of Product, The Knot Worldwide | Formerly Trello (Atlassian)February 1
Speaking to your cross-functional teams is the best way to gain a deeper understanding of your company’s goals, its processes and challenges. It’s also an excellent way to get to know your new coworkers! I like to start by telling the person a little bit about myself, the parts that don’t show up on my resume. Beyond forming a real connection with the person you’re speaking to, sharing something about yourself will lead to greater trust. In your conversations, make sure to include members of your team as well as other teams such as Support, Marketing, Sales and Data Science. Here are a f...
Tamar Hadar
Tamar Hadar
Sr. Director of Product, The Knot Worldwide | Formerly Trello (Atlassian)February 1
FIRST OFF, TAKE A DEEP BREATH AND REMEMBER, CRUSHING THOSE OKRS IS GOING TO TAKE TIME AND EFFORT. NEXT, SET CLEAR GOALS FOR EACH MILESTONE AND BUILD A PLAN AROUND IT. JUST LIKE YOU WOULD WHEN DEFINING A PROJECT, IDENTIFY SUCCESS METRICS FOR YOURSELF AND CREATE A PLAN. HERE’S AN EXAMPLE: First 30 days: Learning and Absorbing * Establish good working relationships with stakeholders: the key to being effective is having open lines of communication with your coworkers. Take the time to get to know them and learn from their experience. * Immerse yourself in data: learn where to find pe...
Tamar Hadar
Tamar Hadar
Sr. Director of Product, The Knot Worldwide | Formerly Trello (Atlassian)February 1
I think it takes a thorough understanding of a product and its users to achieve success. For that reason, I am not a big believer in “quick wins”. Take the time to learn before executing and think of “winning” as the result of iterative experimentation. That said, the main thing you, as a new PM, bring to the table is a fresh perspective. That perspective is invaluable and could lead to great insights. We all tend to make assumptions about users’ behavior or their likelihood to convert or churn, but approaching these with a new set of eyes could lead to a different conclusion. You should f...
Credentials & Highlights
Sr. Director of Product at The Knot Worldwide
Formerly Trello (Atlassian)
Product Management AMA Contributor
Lives In Oakland, CA