How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?

Structure depends on the size of the organization, the GTM motion (sales-led or product-led, for example), and where the business is in its growth and maturity lifecycles...

I will answer this specific to my creative team, as it's not quite your traditional Demand Gen team. My current video team is about 8 creatives, plus myself. Here's the c...

I find these 3 areas as critical towards building a demand gen team: Content Search Design Depending on the rest of the marketing team structure, Marketing Operations...

This has changed depending on the company I've been a part of, and the strategy of that company. I've seen a few models, which have included:Global Demand Generation &...

This question requires more context to give an in-depth answer. The truth is that it depends on several factors like: stage of maturity of the company, number of products...

Let me unpack this question.#1 Team structure and sizeThere’s no one-size-fits-all approach here. How you structure a demand gen team depends on a few key factors:Busines...

I’m going to approach these questions from the perspective of a product-led growth (PLG) startup (my current position). The reason for this is because I could answer this...