Mews Head of Growth Marketing • 1y
Demand generation often serves as a bridge between sales and product, but the way I collaborate with each team can vary significantly. Here’s my high-level approach: Understand business goals and metrics: Focus on understanding the goals and metrics each team owns. Sales typically tracks revenue-related KPIs like pipeline and bookings, while the product team focuses on adoption metrics - such as activation and retention - and usage, including breadth and depth. In self-serve model, product might ...Read More
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