I try to teach new product marketers how to think critically about positioning
and messaging. It's very tempting to rest on more obvious product and feature
descriptio...Read More
About
IT guy turned product marketer many years ago. Looking for the best brunch in Norcal. www.vivekasija.com
Content
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Sr. Director, Product Marketing at Heap • June 9
Most Relevant
Sr. Director, Product Marketing at Heap • June 9
Over the years I have collected and adapted a number of messaging tools. I have
come up with a structured process for messaging development, and one of the
deliverable...Read More
Most Relevant
Sr. Director, Product Marketing at Heap • June 9
I mentioned in another post that I have come up with a structured process for
messaging development. with my team of product managers and product marketers, I
work thr...Read More
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Sr. Director, Product Marketing at Heap • June 9
Competition plays a central role in messaging development and you must get
extremely familar with how your competitors tell their story. After all, there's
a reason we...Read More
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Sr. Director, Product Marketing at Heap • June 9
One of the biggest mistakes I see product marketers make is they forget that
their buyer is human. They have appealed to business case, logic, industry
research, and d...Read More
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Sr. Director, Product Marketing at Heap • June 9
Writing, writing, and more writing. Be willing to throw away some copy -- even
if you love it -- until you have the write story come to life. This is an
organic proces...Read More
Credentials & Highlights
Sr. Director, Product Marketing at Heap
Product Marketing AMA Contributor
Lives In San Mateo, California
Knows About Category Creation, Pricing and Packaging, Messaging, Stakeholder Management