What are some strategies that you've used to share messaging guides internally and ensure commercial team alignment?

At HubSpot we have a “master” positioning guide that exists for every core product and is shared on a central wiki that everyone can access. This positioning guide helps ...

Generally, product marketing creates messaging guides for new products, features, pricing, campaigns, company positioning, etc. While develop the messaging guide, we typ...

In my view, the whole point of messaging guides is that they are shared as widely and as openly in your organization as possible. We actually keep a "launch tracker" docu...

We are still working on refining our process here, however, our usual process is to attend the commercial team all-hands to notify them of any new messaging guides and ma...

One thing I try not to do is share content or messaging without walking the person I want to get feedback from through the context and purpose live on a call/zoom. Sendin...

What I’ve learned from great leaders who are able to inspire and motivate is to gain consensus before you walk into the room. This is pretty much how I have shared messag...

I mentioned in another post that I have come up with a structured process for messaging development. with my team of product managers and product marketers, I work throu...

I have my clients create a team responsible for positioning a B2B product and seeking input and feedback throughout the process from key stakeholders - especially sales. ...