How much bearing does your competition have on your messaging?

I view the competition as a distraction. Depending on your company’s space, new competitors will pop up every day, or existing ones will launch something new that surpris...

Competition is critical and should always be a factor in your positioning and messaging for B2B. At Okta, it is a core part of our brand identity and position to be best-...

Short answer: a lot. And unless you are either 1) truly bringing new-to-the-world products to market or 2) already the clear, undisputed market leader in an established c...

In 2020, there has been major interest in workplace productivity software. Competition begets innovation, so it’s great that users have more choices than ever. Our role i...

Competitors influence our messaging - but they don’t define it. Our job isn’t to react to everything they do, its to position ourselves as the best choice for our ICPHere...

I think you should always consider what's happening in the market when defining any sort of messaging. What's gaining traction? What's causing you to win/lose deals? What...

Competition plays a central role in messaging development and you must get extremely familar with how your competitors tell their story. After all, there's a reason we c...

Competition as a whole informs your positioning in the market. Positioning leads to messaging. So yes competition as a whole does influence your messaging. I would advi...