How much bearing does your competition have on your messaging?
How do you tackle/counter theirs?
Scribe VP of Product Marketing • 5y
I view the competition as a distraction. Depending on your company’s space, new competitors will pop up every day, or existing ones will launch something new that surpris...
1179 Views
Competition is critical and should always be a factor in your positioning and messaging for B2B. At Okta, it is a core part of our brand identity and position to be best-...
851 Views
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Splunk Sr. Director, Product Marketing - Observability • 1y
Short answer: a lot. And unless you are either 1) truly bringing new-to-the-world products to market or 2) already the clear, undisputed market leader in an established c...
2186 Views
Headway Staff Product Marketing Manager • 5y
In 2020, there has been major interest in workplace productivity software. Competition begets innovation, so it’s great that users have more choices than ever. Our role i...
1048 Views
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
Competitors influence our messaging - but they don’t define it. Our job isn’t to react to everything they do, its to position ourselves as the best choice for our ICPHere...
867 Views
CData Software Chief Marketing Officer • 4y
I think you should always consider what's happening in the market when defining any sort of messaging. What's gaining traction? What's causing you to win/lose deals? What...
390 Views
WisdomAI Head of Product Marketing • 6y
Competition plays a central role in messaging development and you must get extremely familar with how your competitors tell their story. After all, there's a reason we c...
1678 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Competition as a whole informs your positioning in the market. Positioning leads to messaging. So yes competition as a whole does influence your messaging. I would advi...
750 Views
Related Questions
At what point do you consider competitive information in your messaging?When competitors are using similar messaging or targeting the same audience, how do you ensure your brand’s voice and value proposition stand out?What are some common Messaging mistakes you see Product Marketers make?What messaging do you call successful?What is your overall process when developing a messaging platform from scratch?How do you create differentiated messaging when two of your competitors use the same positioning as you do?