What are some ways to solidify a messaging shift with the field?
We did a fairly large rebranding/messaging shift. We feel that sales can 'pitch' the message well, but we have noticed they can't pivot well. We believe this is because they haven't truly internalized the messaging components. We are doubling down on personas and industries in the context of our messaging. We hope that this will give them more maneuverability in the field.
3 Answers
Amazon Web Services (AWS) Head of Product Marketing • 4y
One way I've found some success in rolling out to the field is using one of my better reps as a champion of the new messaging and having the "pitch" for the new messaging...
781 Views
WisdomAI Head of Product Marketing • 5y
Over the years I have collected and adapted a number of messaging tools. I have come up with a structured process for messaging development, and one of the deliverables i...
1757 Views
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Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
Top-down won't work, don't force compliance. It has to be bottom-up, where the reps discover that this works. You can try SPIFs or internal competitions for the best ...
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