Wade G. Morgan

Product Strategy & Operations, Airtable

Content

How do you balance market needs driving your product strategy with exec input?

Wade G. Morgan

Airtable Product Strategy & Operations • February 16

Love the spirit of this question, and will broaden it a bit to "how do you balance market needs with the vision your company may have?" Prior to shifting to Product Strategy & Ops, I was hired as the 2nd Account Executive at Airtable. I found this experience so valuable because I had a front row......Read More

1495 Views

How do you get the exec team on board with your product strategy?

Wade G. Morgan

Airtable Product Strategy & Operations • February 16

For us, product strategy stems from company strategy, so it's first important to have a firm grasp on where the company strategy is headed holistacally, and why. Additionally, we serve as a partner function for the entire ProdDev org, so rather than owning a specific segment of the product, we're......Read More

1286 Views

How do you know if your product strategy is successful?

Wade G. Morgan

Airtable Product Strategy & Operations • February 16

Our mission as a team is to clarify & accelerate the product roadmap. For us, clarification means a couple things: 1. Do we know what we aspire to invest in over the next quarter, half year, or FY? 2. Have we clarified our decision / prioritization framework of what causes an initiativ......Read More

1260 Views

As the market leader, how should we think about defense as it relates to product strategy?

Wade G. Morgan

Airtable Product Strategy & Operations • February 16

Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple amazingly successful winners can emerge. As of today, Apple is worth $2.8T and Microsoft is worth $2.25T. While I'm sure both co......Read More

1175 Views

How do we validate that our product strategy is the right one?

Wade G. Morgan

Airtable Product Strategy & Operations • February 16

This is a natural question and I would specify the question a bit to say "how do we validate that our product strategy is the right one for us?" Might seem like a small delineation, but the truth is, no one strategy is right for every company or product. What works amazingly for one company cou......Read More

1090 Views

Credentials & Highlights

Product Strategy & Operations at Airtable