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Wade G. Morgan

Wade G. Morgan

Product Strategy & Operations Lead, Airtable

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Wade G. Morgan
Wade G. Morgan
Product Strategy & Operations Lead
As the market leader, how should we think about defense as it relates to product strategy?
Love this question as well, and I'll approach it from a couple different perspectives. First, I'd acknowledge that some markets are so big or fast growing that multiple amazingly successful winners can emerge. As of today, Apple is worth $2.8T and Microsoft is worth $2.25T. While I'm sure both co...more
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Wade G. Morgan
Wade G. Morgan
Product Strategy & Operations Lead
How do you balance market needs driving your product strategy with exec input?
Love the spirit of this question, and will broaden it a bit to "how do you balance market needs with the vision your company may have?" Prior to shifting to Product Strategy & Ops, I was hired as the 2nd Account Executive at Airtable. I found this experience so valuable because I had a front row...more
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Wade G. Morgan
Wade G. Morgan
Product Strategy & Operations Lead
How do we validate that our product strategy is the right one?
This is a natural question and I would specify the question a bit to say "how do we validate that our product strategy is the right one for us?"  Might seem like a small delineation, but the truth is, no one strategy is right for every company or product. What works amazingly for one company cou...more
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Wade G. Morgan
Wade G. Morgan
Product Strategy & Operations Lead
How do you know if your product strategy is successful?
Our mission as a team is to clarify & accelerate the product roadmap. For us, clarification means a couple things: 1. Do we know what we aspire to invest in over the next quarter, half year, or FY? 2. Have we clarified our decision / prioritization framework of what causes an initiativ...more
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Wade G. Morgan
Wade G. Morgan
Product Strategy & Operations Lead
How do you get the exec team on board with your product strategy?
For us, product strategy stems from company strategy, so it's first important to have a firm grasp on where the company strategy is headed holistacally, and why. Additionally, we serve as a partner function for the entire ProdDev org, so rather than owning a specific segment of the product, we're...more
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Credentials & Highlights
Product Strategy & Operations Lead at Airtable
Product Management AMA Contributor
Product Strategy
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