What happens when an experiment fails? How do you pivot?

Ideally, you design experiments in a way that seek to answer a question regardless of the result. For example, "do users not adopt this feature because of discoverability...

More often than not, an experiment fails. Failed experiments are the biggest sources of learning. Was your hypotheses proven wrong? Was the test design not pushing it far...

Experiments are made to fail. It is know in the tech industry that around 85% or experiments fail.If we'd know in advance what would work, we would just go straight for i...

 If the experiment results were flat or if the new variation performed worse, I would suggest three steps in deciding how to pivot Confirm it failed. Dig into the data ...