Sharebird
Sign Up / Sign In

What metrics do growth product teams look at to define success? Which do you find to be the most important?

Answer
3 Answers
Growth Product Management
  1. Willie Tran
    Willie Tran

    Dropbox Group Product Manager, DocSend Growth | Formerly Mailchimp, Calendly • 3y

    Personally, I've always used pirate metrics. Acquisition - Getting the user to sign up Activation - Getting the signed up user to realize the value of the product Revenue - Getting the user to pay for the product Retention - Getting the user to stick around Referral - Getting the user to refer someone else to sign up These are solid high level metrics to measure the overall effect of a team. However, when running a specific experiment, these metrics aren't always the best to choose when measurin ...Read More

    1,762 Views
  2. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    Metrics depend on the context. The most important is to have metrics that are aligned and shared with other stakeholders (marketing, sales, engineers, etc.). That's the most critical part: alignment. However, don't forget that metrics are just compass, and most of the time you don't have real influence over it. At Amazon they prefer focus on the input for example, as you can control it, than the output: if we display 10 articles on a webpage we can achieve this. What happens if we display 20? wh ...Read More

    1,198 Views
  3. Sreenath Kizhakkedath
    Sreenath Kizhakkedath

    Uber Uber Head of Growth Programs, Riders • 4y

    Growth product teams are primarily responsible for incremental revenue in consumer applications. They are also accountable for internal metrics that directly correlate to revenue. Examples would be engagement metrics on a page, conversion metrics, user acquisition, retention metrics etc. It's hard to define the most critical metric. A lot of that depends on what the growth team is responsible for. Incremental revenue is a good metric a growth team should own.

    1,770 Views

Related Ask Me Anything Sessions

Bruno Gobbis

Nuvemshop Director, Product Growth, Bruno Gobbis on Growth Product Management

June 4 @ 10:00AM PT

View Answers
Ruchi Aggarwal

Former BILL Director, Product Management - Payments, Ruchi Aggarwal on Growth Product Management

March 17 @ 10:00AM PT

View Answers
Deepti Pradeep

Adobe Director of Product Management, Growth, Deepti Pradeep on Growth Product Management

February 19, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Management Mentors