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What resources would you recommend reading to learn more about product-led growth?

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3 Answers
Growth Product Management
  1. Willie Tran
    Willie Tran

    Dropbox Group Product Manager, DocSend Growth | Formerly Mailchimp, Calendly • 3y

    By far the best material you could read to learn about PLG has nothing to do with PLG. PLG is based off of the Scientific Method you learned in grade school. Go back and reread the fundamentals of how to go through the Scientific Method. Lessons around experiment design/methodology are highly valuable and should not be glossed over. There are other parts though that are more focused around experiment logistics and team dynamics that the Scientific Method won't cover. But in my opinion, a good bo ...Read More

    3,806 Views
  2. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • Jun 4

    I get this question a lot, and I'm a little wary of resource lists because PLG has gotten over-theorized — at some point you just need to ship. That said, these are the ones I actually re-read or send to my team: Books: Hacking Growth by Sean Ellis & Morgan Brown (the closest thing to a foundational text — the experimentation cadence chapter alone is worth the price); Product-Led Growth by Wes Bush (a good primer if you're transitioning from sales-led); Hooked by Nir Eyal (less PLG-specific, ...Read More

    357 Views
  3. Nicolas Liatti
    Nicolas Liatti

    Adobe Senior Director of Product Management, 3D Category • 2y

    It is important to understand that PLG is a go-to-market strategy, not a product strategy.

    I would thus encourage reading about go-to-market, and of course the different resources about PLG itself that exist.

    615 Views

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