How do we differentiate ourselves in a down market like we are today

Given that it is a broad question, I will narrow it down to customer success roles (my answer will be different if you are in a marketing, PM, Engineering or FP&A roles).

1. Showcase Results and Impact: When applying for customer success roles, emphasize your track record of delivering tangible results. Highlight specific examples where you've improved customer satisfaction, retention rates, or upsell opportunities for previous employers.

2. Quantify Achievements: Use measurable metrics to quantify your accomplishments. For instance, how much did you increase customer satisfaction scores? What percentage of customers did you successfully retain or upsell?

3. Highlight Soft Skills: Customer success roles often require excellent communication, empathy, problem-solving, and relationship-building skills. Use your resume, cover letter, and interviews to showcase your interpersonal abilities.

4. Customize Your Applications: Tailor your application materials (resume, cover letter, etc.) to each company's specific needs and values. Research the company's customer base, industry, and challenges to demonstrate your genuine interest and alignment.

5. Continued Learning and Professional Development: Highlight any recent training, certifications, or workshops you've completed that are relevant to the customer success field. This shows your commitment to staying current and improving your skills.

6. Tech Savviness: Customer success often involves working with software and tools. Showcase your proficiency with relevant customer relationship management (CRM) systems, data analysis tools, and communication platforms.

7. Demonstrate Customer-Centric Thinking: During interviews, discuss scenarios where you've gone above and beyond to truly understand and meet customer needs. Demonstrate your dedication to creating exceptional customer experiences.

8. Storytelling: Craft compelling stories that illustrate your ability to turn challenging customer situations into positive outcomes. Storytelling can help interviewers remember you and your unique strengths.

9. Networking and Personal Branding: Leverage professional networking platforms like LinkedIn to build your online presence. Share insightful content, engage with industry discussions, and connect with professionals in your field.

10. Refine Interview Skills: Prepare thoroughly for interviews. Practice answering common customer success interview questions and have well-thought-out examples ready to showcase your skills and experiences.

11. Volunteer and Side Projects: If you're currently unemployed, consider volunteering your customer success skills for non-profit organizations or working on side projects that demonstrate your abilities and commitment.

12. Cultural Fit and Values: Research the company's culture and values. During interviews, emphasize how your own values align with the company's, which can make you a better fit for the team.

13. Stay Resilient and Positive: In a challenging job market, maintaining a positive attitude and showing resilience can make a lasting impression on potential employers. Display your ability to handle adversity with grace.

14. Follow Up Thoughtfully: After interviews or interactions, send personalized thank-you notes or emails to express your gratitude and reiterate your enthusiasm for the role.

15. Be genuine: Make sure that your passion shines through but be genuine on your needs and expectations from the role. It is better for both you and hiring manager to know early on, if your expectations are not in alignment with what the job entails.