Influencing the C-Suite

Be Confident: Have confidence in yourself and your abilities. You were hired for a reason, and you have valuable insights and perspectives to offer.Develop a Strong Profe...

The most important things are: impact on business & product objectives, relevance to the market and competitive position of the company and cost to the company.  

One of the most effective ways to gain visibility with senior leadership is to actively volunteer for opportunities that put you in the spotlight. This could be a special...

The default answer to 'more resources' is almost always 'No,' unless you can prove the impact. The key is to stop talking about your needs and start talking about the bus...

You can go two ways here with respect to metrics.Use a metric they know and understandPros: They can engage with it, they have an understanding of why it may be going up ...

Executive trust is a currency you earn over time. The best way to know how much you have is to see how they spend their two most valuable assets with you: their time and ...

Regardless of the industry you are in, IMHO, the best thing you can do in a down market like this is invest in yourself - through education, training, certifications, and...

Here are some habits I’ve learned from my mentors and leaders that have helped me when working with senior executives: Less is more. Do your due diligence and have all t...

To gain momentum with company leadership, Customer Success (CS) should align with key functions to amplify its impact. Sales (Top Priority): Partner with Sales leaders (e...

Ensuring alignment between senior executive stakeholders who disagree on a proposed strategy can be challenging but is crucial for the success of the project and the orga...

Here’s a concise approach:Clarify Strategic Goals:Meet with execs to confirm top company/customer objectives (e.g., 5% churn reduction, 10% upsell growth).Map CSM tasks t...

As a company expands, the way decisions are made and the people who influence them will evolve. In smaller organizations, the chain of responsibility is usually very clea...

I usually focus entirely on their perspective—what they care about, how they view their key business objectives, and their priorities. Most of the time, the conversation ...

You have to go back to basics. You're asking people with very little time to make a potentially expensive choice based on your judgment. Your job isn't just to be right; ...

I was not very good at this and learned through my mistakes :-). Please look at my answer for the question, 'What advice would you give to your younger self as a customer...

Here are some common mistakes:Not Speaking Their Language: C-Suite executives are focused on high-level strategic goals like increasing revenue, reducing costs, expanding...