Gainsight Associate Director, Client outcomes • 4mo
Interesting question: The way we think about effective segmentation for scaled or low-touch customers cannot rely on basic strategies such as ARR, region, or the complexity of products subscribed to. This approach needs a broader perspective. Segmentation should instead depend on: Customer stage Product usage trends Renewal stage and predictive indicators Let me explain with an example. Customers in scaled motions at initial stages need more admin-driven enablement outreach and in-app engagement ...Read More
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