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Kiran Panigrahi

Kiran Panigrahi

Director - Customer Success at Salesforce

Hyderabad, TG

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Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

Absolutely, piloting the customer success function in an organization is a unique and exciting opportunity for growth and learning. Understanding the company's goals and objectives, defining clear objectives and KPIs, evaluating segmentation and existing processes, and fostering cross-functional collaboration are indeed crucial initial steps. From there, you can dive into developing customer-centric strategies, effective engagement methodologies, and continuously iterating and improving based on ...Read More

1,867 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

The importance of KPIs might vary from organization to organization and between the respective goals or objectives. It makes more sense to have continued or enhanced metrics than just focusing on the initial level of evaluating a particular KPI. Usage / Number of Logins - It helps us delve into product adoption. However, it does not entirely reveal the depth and breadth of adoption. It definitely doesn't correlate with the business outcome. My suggestion is to depend on multiple measures, but th ...Read More

1,756 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

In stepping into the Customer Success domain, it's crucial to prioritize KPIs that align with the role's core responsibilities. A strategic approach involves mapping KPIs to the customer lifecycle stages, fostering a sense of purpose and confidence in your efforts. For instance: NPS Over CSAT: While CSAT often leans towards support, NPS serves as a robust starting point, eventually evolving into a Customer Effort Score (CES) to gauge the efficacy of minimizing customer effort. Onboarding Success ...Read More

1,568 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

When directly correlating with pipeline generation proves difficult, consider alternative metrics such as

engagement (website visits, email open rates), lead quality (conversion rates, lead scoring), brand awareness (social media sentiment, brand mentions), CAC, CLV, retention rates, customer experience, and customer feedback.

These metrics provide insights into marketing effectiveness and overall business impact.

1,415 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

A strategic approach involves mapping KPIs to the customer lifecycle stages, fostering a sense of purpose and confidence in your efforts. For instance: NPS Over CSAT: While CSAT often leans towards support, NPS serves as a robust starting point, eventually evolving into a Customer Effort Score (CES) to gauge the efficacy of minimizing customer effort. Onboarding Success Rate: Measure the effectiveness of onboarding in delivering value, thereby nurturing customer confidence and satisfaction. Heal ...Read More

1,386 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 1y

My focus is on learning, optimising, and driving impact. Here’s my structured 30-60-90 day approach:30 Days – Learn & Align Deep dive into company goals, customers, and key metrics (ARR, GRR, NRR).Meet stakeholders (CS, Sales, Product, Support) & assess CS playbooks.Know your team - Listen & LearnIdentify quick wins—engage with top accounts & address renewal risks. 60 Days – Optimise & Engage Strengthen customer health monitoring & playbooks for onboarding, adoption, outc ...Read More

1,331 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

Developing quarterly or annual customer success OKRs and tying them to individual projects involves a structured approach: Understand Company Goals: Align OKRs with overall company goals. Define Objectives: Set specific objectives for the team. Identify Key Results: Establish measurable Key Results for each objective. Align Projects: Assign individual projects that contribute to Key Results. Assign Ownership: Specify ownership of projects to team members. Set Milestones: Break down projects into ...Read More

1,277 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

Setting KPIs can indeed feel arbitrary, especially in new or uncertain markets. However, there are strategies to overcome this uncertainty and set realistic goals: Market Research and Analysis: this shall help set goals for the organization's fiscal year. Benchmarking: Compare yourself to industry standards and competitors to gain perspective on what success looks like in the new market. Analyze the performance of similar companies or products to set realistic benchmarks for your own goals. Star ...Read More

1,251 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

Customer success KPIs for a self-serve product may differ from those for a more traditional, high-touch product. This is more of a 1:Many methodology driven based on these strategies. Here's how they typically change: Customer Onboarding and Activation: With a self-serve product, the focus shifts to ensuring customers can quickly and easily onboard themselves and activate key features without human intervention. KPIs may include time to first value, activation rate, and completion of onboarding ...Read More

1,246 Views
Kiran Panigrahi
Kiran Panigrahi

Salesforce Director - Customer Success | Formerly HSBC, DELL, DELOITTE, AGILECRM, GAINSIGHT • 2y

I'd structure my thoughts tailored to the company's goals, customer needs, and product/service offerings, distinguish between leading and lagging indicators, establish the median metric numbers, and improvise as we go from time to time. Understand Company Goals: I will start by understanding the company's goals. These could include revenue growth, customer retention, market share expansion, specific product adoption targets, and multi-product strategies. Align with Business Objectives: Identify ...Read More

1,150 Views
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