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If you could give your younger self advice on influencing C-Suite as a demand generation manager; what would it be?

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3 Answers
Influencing the C-Suite
  1. Micha Hershman
    Micha Hershman

    JumpCloud Chief Marketing Officer | Formerly Envoy, Eventbrite, Brightroll, Animation Mentor, Dark Horse Comics, Borders Group • 2y

    This is an important question. Do it right, and you can accelerate your career, secure more exciting projects, and earn the trust of your leadership. Here are a couple of things I would tell my younger self: Speak Their Language: Your head of marketing and head of finance have a point of view on how to evaluate return on investment. Do you know what it is? Every person and every company does it differently: ROI, LTV/CAC, payback period, etc. What framework you use – and how it's calculated – doe ...Read More

    706 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    If I could give my younger self advice on influencing the C-Suite, I would recommend the following: Speak their language (not yours). Their time is very limited. Speak to their priorities (not yours). Don't get into details that they don't care about. Know your numbers inside and out, and be confident. Show that you are an expert in your field. Build relationships. Establish a rapport and be open to feedback. Ultimately, it comes down to what will drive the business outcomes that they care about ...Read More

    796 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    If I could give my younger self advice on influencing the C-Suite, I would recommend the following: Speak their language (not yours). Their time is very limited. Speak to their priorities (not yours). Don't get into details that they don't care about. Know your numbers inside and out, and be confident. Show that you are an expert in your field. Build relationships. Establish a rapport and be open to feedback. Ultimately, it comes down to what will drive the business outcomes that they care about ...Read More

    703 Views

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