Braze Senior Director, Global Industry Marketing • 6mo
For me, it always starts with understanding how that audience actually behaves, not how we wish they behaved. Every industry has its own rhythm, its own buying culture, and its own comfort zones. I’ve seen different verticals engage differently with the exact same content. FinServ leaders might sit with an article and read it deeply. Retail marketers would swipe through a creative idea in seconds and send it to a colleague. Those behavioral patterns told us more about channel mix than any benchm ...Read More
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