How do you determine the right mix of channels for a given audience or industry?
2 Answers
Braze Senior Director, Global Industry Marketing • 5mo
For me, it always starts with understanding how that audience actually behaves, not how we wish they behaved. Every industry has its own rhythm, its own buying culture, a...
443 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y
The key is understanding where your audience goes for trusted information. There's no single answer, but a few things to consider:Research habits: Do they turn to search ...
448 Views
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