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How do you determine the right mix of channels for a given audience or industry?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 25
The key is understanding where your audience goes for trusted information. There's no single answer, but a few things to consider:
Research habits: Do they turn to search engines, communities, or social media?
Engagement style: Are they reading in-depth reports, watching videos, or scanning quick updates?
Industry norms: Some industries thrive on LinkedIn, others rely on industry-specific forums.
Test different channels, but don’t spread yourself too thin. Once you see what's working, double down on the highest-impact ones.
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