Sharebird
Sign Up / Sign In

When orienting yourself as a new leader in an organization, how do you ensure that you get an accurate picture of past strategies?

Answer
2 Answers
Channel Mix
  1. Moon Kang 🚀
    Moon Kang 🚀

    Showpad Director, Growth Marketing | Formerly a child • 3y

    The hope is to be joining a company that's got some good data and documentation hygiene :) 

    Unfortunately, if this is missing, then the source of truth for me is Salesforce. I will always go to the sales operations team to start at revenue and work my way back toward up to the top of the funnel to marketing camapigns' successes or shortcomings. 

    The way I do this is to tie back campaign launches and the spending to calculate CAC:LTV over time. 

    1,219 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    As a new leader at an organization, I recommend reviewing as many of the items below as possible. The more the better so that you can have the full picture. Even better if you can get a few different perspectives so that you can truly get a lay of the land. Documentation. This is huge. Review as much documentation as available. Data, reports, and dashboards. I’m a big believer in data and the insights that can surface from data. Get your hands on as much quality data and reporting as you can. Ac ...Read More

    296 Views

Related Ask Me Anything Sessions

Katie Jane Parkes

Apollo.io Director of Social, Community & Customer Marketing , Katie Jane Parkes on Channel Mix

September 9 @ 10:00AM PT

Register
Brian Laker

Braze Senior Director, Global Industry Marketing, Brian Laker on Channel Mix

December 3, 2025 @ 10:00AM PT

View Answers
Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Channel Mix

March 25, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors