How do you maximize channel performance between demand generation and demand capture strategies?
3 Answers
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
Generally, adding as much spend to the lower portion of the marketing funnel (aka demand capture) will typically result in high ROI on paper but sacrifices the upside eff...
1399 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
This is the million dollar question! Many organizations often forget that these are two different things and focus too heavily on demand capture (think, search ads drivin...
450 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
You can maximize channel performance by having enough demand to capture. It’s important to be intentional about your strategy to maximize efficiency and growth. Ideally, ...
252 Views
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