Braze Senior Director, Global Industry Marketing • 6mo
The biggest lesson I’ve learned is that you cannot walk into an executive conversation talking about open rates or CTR. They might nod politely, but those numbers never tell the story stakeholders actually care about. When I present email performance, I try to reframe email as a behavior-shaping channel rather than a “send and measure” channel. Here’s a framework to follow… 1) Start with the customer behavior we were trying to influence. Were we trying to get people to start a trial, deepen thei ...Read More
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