How do you present the success of email strategies to the stakeholders?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 2
Email marketing continues to be a staple in marketing programs. It is critical to best understand how to present success to your stakeholders in meaningful ways. To present success, I recommend addressing the following:
- Define what success looks like. What metrics will you report on to best showcase success? Some standard metrics include click-through rates, unsubscribe rates and revenue.
- Establish reporting and dashboards. You can think of reporting as the infrastructure that is needed to report on what is working and what isn’t. Your stakeholders will expect a regular cadence of reporting and progress.
- Identify the appropriate reporting cadence. Be sure to establish the appropriate reporting cadence with your stakeholders. It’s also important to establish what the next steps are as the program evolves (e.g., A/B testing, segmentation and personalization).
It’s important to gain buy-in from your stakeholders early so that your efforts are focused on continuous improvement and not alignment.
877 Views
Top Demand Generation Mentors

Bhavisha Oza
Gong Performance Marketing Lead

Jennifer King
Snowflake Head of Demand Generation

Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India

Jeff Jewett
Deel Senior Director, Lifecycle Marketing & Marketing Operations

Fanette Jobard
Sentry Head of Demand Generation

Keara Cho
Salesforce Sr. Director, Field Marketing

Sheena Sharma
JumpCloud Vice President, Revenue Marketing

Kayla Rockwell
Databricks Senior Group Manager, Demand Generation

Matt Hummel
Pipeline360 Vice President of Marketing

Jessica Cobarras
Asana Head of Revenue Marketing
Related Questions
What role does competitor research play in a product-led approach vs. any other approach?Which channels should they prioritize in their marketing mix to maximize their impact?What are your top performing email strategies you’ve used historically?What are some challenges that commonly arise over the course of your first 30/60/90 days and how do you prepare yourself and your team to supersede these challenges?How can product-led companies determine the most effective channel mix for B2B marketing campaigns? How does that differ from a sales-led company?How do you balance demand generation goals (lead generation) with account-based marketing strategies that are focused on engaging ideal fit accounts?