How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?

B2B marketers should pay close attention to third-party directories. These platforms provide an excellent opportunity for prospects to discover your products or services, gain trust from unbiased user reviews, and, ultimately, assist in the decision-making process.  Platforms like G2, TrustRadius, Capterra, PeerInsights and other directories can be very influential in a potential customer's consideration of products in a very specific field or industry.  Actively managing your presence on all th ...Read More

There are so many review platforms out there: G2, SoftwareAdvice, Gartner Peer Insights, TrustRadius, and more. B2B Marketers should ensure that profiles are created on the platforms that reach their target markets (for example, if your product is not software, then SoftwareAdvice is likely not a good fit). Creation of these profiles and including links back to your website as well as buying information will help boost your domain authority and provide potential buyers with information if they l ...Read More

I incorporate online review sites into my overall organic strategy. Online review sites typically rank very well for non-branded terms in search engines like Google. So well actually that they are particularly difficult to leapfrog. What I'll do is list out the most important non-branded search terms for my company and then identify the review sites that rank in positions #1, #2, or #3 for those terms. I then pick the top two review sites that make up the most amount of this search real estate. ...Read More

Online reviews and 'social proof' are incredibly valuable, as ultimately, we are humans selling to humans - even in B2B. You can leverage online reviews and third-party platforms by considering the following as part of your strategy: What platforms make the most sense for your business and target audience? Once you have established the platforms that make the most sense, what is needed to optimize each profile and your presence on each platform? How can you collect more reviews from customers wh ...Read More