How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?
4 Answers
Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 2y
B2B marketers should pay close attention to third-party directories. These platforms provide an excellent opportunity for prospects to discover your products or services,...
1399 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
There are so many review platforms out there: G2, SoftwareAdvice, Gartner Peer Insights, TrustRadius, and more. B2B Marketers should ensure that profiles are created on t...
490 Views
Second Nature VP of Marketing • 2y
I incorporate online review sites into my overall organic strategy. Online review sites typically rank very well for non-branded terms in search engines like Google. So w...
673 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 2y
Online reviews and 'social proof' are incredibly valuable, as ultimately, we are humans selling to humans - even in B2B.You can leverage online reviews and third-party pl...
246 Views