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How do you drive accountability into a Demand Generation organization?

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3 Answers
Demand Generation Soft and Hard Skills
  1. Pamela King
    Pamela King

    YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 3y

    In order to drive accountability, teams within the Demand Generation organization must have three things be clear by their Leadership team: Goals: What are the results each team is set up to deliver? Do the teams share goals? There needs to be clear expectations set in order to make teams understand what they have to do.  Measurement: How are we measuring the goals set? Are the metrics defined the same way for everyone? Is there a consistent dashboard or reporting tool(s) teams can use to track ...Read More

    1,380 Views
  2. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 3y

    Demand generation is to create pipeline, and transparently, it's easy to cheat and create volumes of leads. Accountability lies in quality, and so measuring teams on the metric that is a true indication of quality is essential for ensuring teams target the right audience and it's also a measure for fit intent- what leads are truly the right fit (product fit/timing fit, high intent/high). Whether you are creating pipeline for a self-serve buying process, or a sales-led process, marketing/demand g ...Read More

    782 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    To drive accountability in a demand generation organization, you'll find there are a few key ingredients for success. Well-defined expectations. As a demand gen leader, you have to be incredibly clear about roles and responsibilities. Clarity leads to accountability and ownership, which are imperative for efficient and successful operations. Clear goals. What is your team's north star? This needs to be defined so that everyone knows how their day-to-day work contributes to the larger goals. Ther ...Read More

    251 Views

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