What's the most effective way to scale a Demand Generation team beyond the first Demand Generation manager?
Scaling a Demand Generation TeamBuilding a Demand Generation TeamDemand Generation 30 / 60 / 90 Day Plan
11 Answers
Demand Generation Consultant and Fractional Leader | Formerly Gusto, Qualia, AdRoll • 3y
My number one tip when building or scaling a Demand Gen function and team is to ensure that there is a clear path to measureable outcomes and impact across the DG team. W...
4439 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
From my perspective, the most effective way to scale a demand generation team is by being able to define the following: What roles will help you move faster and what wou...
915 Views
Second Nature VP of Marketing • 3y
The most effective way to scale a demand generation team after hire #1#1 is by partnering with freelancers and/or agencies. When you first join a company, understand it...
1952 Views
Charted Head of Marketing • 3y
In my personal experience, it was best to expand the team by bringing in a marketing generalist with an interest in Demand Generation. Someone who had a solid base of ent...
1380 Views
Vercel Head of Field & Partner Marketing | Formerly Zuora, Optimizely, Cisco Meraki • 1y
There are a few different lens to think about this organizationally so the answer is nuanced. On one hand, you may want to align DG with products or personas, but on the ...
994 Views
GitLab Head of Growth Marketing • 3mo
So I’m going to be a bit salty here, hope you don’t mind. But I think this isn’t the right frame of reference. The most effective way to scale a Demand Gen team isn’t by ...
446 Views
Snowflake Head of GCC Marketing, India • 3y
The most effective way is to scale in a way that best fits the organization’s needs and abilities. Build vs fix: You might want to scale the function that is either doing...
937 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2y
Scaling beyond your first DG Manager is both an exciting time but also one that can bring about a lot of uncertainty - there are so many directions you could go! With tha...
733 Views
ServiceNow Director, Integrated Marketing Campaign Management • 5mo
The best way to scale a Demand Gen team after your first manager is to build for repeatability before adding headcount. Make sure what you’re scaling actually works.Start...
421 Views
Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 2y
It depends on your company and your market. As a baseline guide, I map Demand Generation resources to sales teams. If there are 2 products being sold by 2 different sales...
743 Views
Apptio Director Marketing • 2y
Scaling a Demand Generation team beyond the first manager involves a multifaceted approach that encompasses organizational structure, talent development, technology adopt...
297 Views
Related Questions
What's your framework to prioritizing needs/deliverables when you're the first Demand Generation manager at a company establishing the function?From your perspective, who is the most critical piece on a demand-gen team?If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?What does your demand generation team org structure look like?What are the key processes you'd set up when expanding the Demand Generation team from 1 to multiple people?What are some templates/resources you'd recommend as a jumping-off point?