Quick search for:
How do you ensure alignment between marketing and sales when running multi-channel campaigns?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 26
Alignment isn’t a one-time setup — it’s an ongoing process. A few ways to keep things on track:
Agree on definitions. What counts as a qualified lead? When does marketing hand off to sales?
Share insights in real time. If a campaign is driving great leads (or bad ones), both teams should know immediately.
Over-communicate. If you think you’re talking too much about campaign plans, lead quality, and pipeline trends, you’re probably communicating just enough.
When marketing and sales stay tightly connected, multi-channel campaigns become far more effective.
304 Views
Related Questions
How can B2B marketers leverage online review platforms or third-party directories as as part of an effective digital channel mix?What are some challenges that commonly arise over the course of your first 30/60/90 days and how do you prepare yourself and your team to supersede these challenges?What are common mistakes companies make when implementing a multi-channel approach?What factors should I consider when deciding between inbound and outbound channels?How do you present the success of email strategies to the stakeholders?How do you maximize channel performance between demand generation and demand capture strategies?