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What factors should I consider when deciding between inbound and outbound channels?

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2 Answers
Channel Mix
  1. Brian Laker
    Brian Laker

    Braze Senior Director, Global Industry Marketing • 6mo

    A lot of people want a clean rule for inbound versus outbound, but the truth is more situational. The decision usually comes down to three things I have seen across almost every company I have worked with. 1) Where is the buyer mentally? If they are actively searching or exploring, inbound feels natural to them. They want to browse, compare, consume, and self direct. But if they are not aware of a problem yet or if they tend to buy through relationships, outbound is the only way to get the conve ...Read More

    513 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

    Start by looking at how your audience prefers to engage. If they’re actively searching for solutions, inbound methods like SEO, content marketing, and organic social will help pull them in. If your product requires more education or direct outreach, outbound tactics such as paid ads, cold outreach, or targeted events, may be more effective. Also, consider your sales cycle. Longer cycles often require a mix of inbound for nurturing and outbound for accelerating pipeline. Budget also plays a role: ...Read More

    460 Views

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