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What factors should I consider when deciding between inbound and outbound channels?
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 25
Start by looking at how your audience prefers to engage. If they’re actively searching for solutions, inbound methods like SEO, content marketing, and organic social will help pull them in. If your product requires more education or direct outreach, outbound tactics such as paid ads, cold outreach, or targeted events, may be more effective.
Also, consider your sales cycle. Longer cycles often require a mix of inbound for nurturing and outbound for accelerating pipeline. Budget also plays a role: inbound takes time to build, while outbound can deliver faster results, but at a higher upfront cost.
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