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What are common mistakes companies make when implementing a multi-channel approach?
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Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 26
Some of the biggest pitfalls include:
Assuming customers move in a straight line. The buyer journey is rarely linear, so don’t expect prospects to follow a perfect funnel.
Spreading efforts too thin. Trying to be everywhere at once often leads to shallow execution and wasted resources.
Ignoring cross-channel coordination. A paid ad, email campaign, and sales outreach should reinforce each other, not operate in silos.
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Failing to adapt. What worked last year might not work today. Regularly evaluate and adjust your approach.
A successful multi-channel strategy is flexible, data-driven, and designed to meet customers where they are.
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