Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y
Some of the biggest pitfalls include: Assuming customers move in a straight line. The buyer journey is rarely linear, so don’t expect prospects to follow a perfect funnel. Spreading efforts too thin. Trying to be everywhere at once often leads to shallow execution and wasted resources. Ignoring cross-channel coordination. A paid ad, email campaign, and sales outreach should reinforce each other, not operate in silos. Failing to adapt. What worked last year might not work today. Regularly evaluat ...Read More
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