Quick search for:
How do you incorporate emerging trends (e.g., AI, new social platforms) into your channel mix?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 25
Staying ahead of trends is critical, but it’s easy to chase every new thing without a clear strategy. Here’s how to approach it:
Monitor audience behavior. If your target market is shifting to a new platform, that’s a signal to test.
Start small. Instead of overcommitting, run a low-investment experiment to gauge results.
Evaluate ROI quickly. Some trends fade fast. If a new channel or AI-driven tool isn’t delivering, move on.
The key is to balance innovation with proven strategies. Keep testing, but don’t lose focus on what’s already working.
328 Views
Related Questions
How do you balance demand generation goals (lead generation) with account-based marketing strategies that are focused on engaging ideal fit accounts?What are some new cutting edge tools to consider buying?How do you plan for and set channel specific goals? How do you use A/B testing to refine channel mix decisions?What are common mistakes companies make when implementing a multi-channel approach?What role does competitor research play in a product-led approach vs. any other approach?