What are some new cutting edge tools to consider buying in 2023?
IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with your prospects, none of the tools work.
This depends on what “cutting edge” means to you. From my perspective, and I'm going to leave AI out of the conversation right now, I recommend focusing your tooling in 2023 to be highly efficient and where you can prove ROI.
A couple of areas that I feel will remain consistent are SEO and website testing tools. These two areas allow for short-term and long-term investment. I don’t think they will go out of style anytime soon. There are some very interesting tools in the market right now such as Eppo and Mutiny. Depending on your go-to-market motion, I recommend exploring these areas.