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What are some new cutting edge tools to consider buying in 2023?

2 Answers
Moon Kang 🚀
Moon Kang 🚀
Front Director, Digital Demand GenerationDecember 7

IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with your prospects, none of the tools work. 

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Erika Barbosa
Erika Barbosa
Observable Head of Growth MarketingApril 9

This depends on what “cutting edge” means to you. From my perspective, and I'm going to leave AI out of the conversation right now, I recommend focusing your tooling in 2023 to be highly efficient and where you can prove ROI.

A couple of areas that I feel will remain consistent are SEO and website testing tools. These two areas allow for short-term and long-term investment. I don’t think they will go out of style anytime soon. There are some very interesting tools in the market right now such as Eppo and Mutiny. Depending on your go-to-market motion, I recommend exploring these areas.

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