Showpad Director, Growth Marketing | Formerly a child • 3y
IMO -- we are tapped out in "cutting edge" tools in 2023. There are no cutting-edge tools that would replace good strategy. It doesn't matter how easy your tool makes sending physical gifts to prospects or how well your enrichment tool works -- without the right strategy in communicating with your prospects, none of the tools work.
Second Nature VP of Marketing • 2y
Here at Second Nature, we've been investing a lot in identifying our TAM. We've been able to identify our target accounts through a backlinking audit from a couple of softwares that our ideal customers use. But when it comes to enriching those accounts with useful information, we are using the tool Clay. Initially I thought there was no way this tool could do a better job than enrichment platforms like Zoominfo and Clearbit but I was wrong. It's been incredible and definitely worth checking out. ...Read More
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
This depends on what “cutting edge” means to you. From my perspective, and I'm going to leave AI out of the conversation right now, I recommend focusing your tooling in 2023 to be highly efficient and where you can prove ROI. A couple of areas that I feel will remain consistent are SEO and website testing tools. These two areas allow for short-term and long-term investment. I don’t think they will go out of style anytime soon. There are some very interesting tools in the market right now such as ...Read More
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